Potential Disaster -- Not Attending ITEXPO in Austin

Disaster Preparedness

Potential Disaster -- Not Attending ITEXPO in Austin

By Rich Tehrani, CEO, Technology Marketing Corporation  |  August 01, 2011


This article originally appeared in the August issue of INTERNET TELEPHONY

Organizations need to have business continuity/disaster recovery plans in place to avoid or minimize the impact of adverse events. Fortunately, the 21st Century has provided us with many great technologies that make this process much easier. Plus, new and exciting products are entering the market every day. This fact alone is ample reason to attend ITEXPO (News - Alert) West 2011 Sept. 13-15 in Austin to check out the latest offerings.

ITEXPO has consistently presented a comprehensive mix of educational sessions and the latest technologies. With TMC’s (News - Alert) very successful strategy of expanding the scope of ITEXPO by incorporating co-located events, attendees will have a profusion of BC/DR-related technologies to see and evaluate. Therefore, you need a time management plan in place to maximize your ITEXPO experience.

For example, the 4GWE West 2011 Conference has moved well beyond theoretical discussions and onto the critical issues of how best to enable and exploit the mobile Internet and the mobile enterprise. Critical BC/DR issues like mobile security issues for the enterprise and how to enable and support mobile nomads will be addressed.

By visiting the Cloud Communications Expo, business professionals can learn the fundamentals of cloud-based communications business models. Attendees can also delve into how communications as a service can lower capital expenditures plus reduce project risks.

Ingate's SIP Trunking Workshop will include key BC/DR-related sessions including Hosted Unified Communications (News - Alert), Fax-over-IP, and some case studies of actual implementations. 

Regardless of whether you plan ahead or not, ITEXPO will be a very valuable experience. With a game plan in hand, however, the visit can be elevated to the invaluable level. Begin with an evaluation of your organization’s current BC/DR status. Resellers also need to evaluate their BC/DR product portfolios and look for gaps or outdated technologies. Balancing your time between conference sessions and exhibits is critical. Log in and review the ITEXPO site in detail. Next, make a list of must-see exhibits and conference sessions. The last step is to prioritize the list and put them into a daily calendar. 

Max Schroeder (News - Alert) is senior vice president of FaxCore, Inc. (www.faxcore.com) and managing director of the DPCF.

Rich Tehrani is CEO of TMC. In addition, he is the Chairman of the world’s best-attended communications conference, INTERNET TELEPHONY Conference & EXPO (ITEXPO). He is also the author of his own communications and technology blog.

Edited by Stefania Viscusi