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Sponsored By: INTERNET TELEPHONY Product of the Year Award
INTERNET TELEPHONY has been recognizing the most innovative products by bestowing the industry's esteemed Product of the Year Award to the most deserving companies. Once again, the editors are searching for IP Communications solutions which in their view demonstrate the vision, leadership and attention to detail that are the hallmarks of the award. Final Deadline is November 21, 2011. Apply now.
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From The Expert Corner
November 18, 2011
GENBAND Offers Customers Comprehensive Marketing Support for Launching New IP Services
Following up on remarks made at a media and analyst event in early November, IP infrastructure and applications solutions providerGENBAND formally launched the GENVelocity™ Marketing Assistance Program. The program is designed to enable a broad spectrum of GENBAND (News - Alert) ecosystem participants — resellers, partners and large enterprise customers — to leverage GENBAND’s expertise in planning, marketing, training and deploying products across differentiated service offerings.
It is worth repeating here what GENBAND CEO Charlie Vogt (News - Alert) said at the event: “Ultimately success is going to be on owning the customer.” However, owning the customer in a world that has undergone a value inversion — the value of a physical attachment to a network has decreased as fast or faster than the value of the applications and services that run over it — is a challenge of almost Herculean proportions not just for service providers but for every part of the value chain... Read More
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