Heavy Equipment Asset Management – Beyond Track and Trace

Thursday August 22, 2013
11:00 AM ET/ 8:00 AM PT

Demonstrate the value proposition of driving deeper into asset management – a lot more value than just track and trace.

Let’s take M2M one step further: You have a connected machine out in the field. What if you put sensors on it to send you information about conditions around the machine? Think of this use as extending the senses from your control center out to the field. In addition to basing business decisions on the status of the machine, you can base them on the machine’s environment. Owners of heavy equipment and dispersed assets stand to gain as much value from data on the machine’s surroundings as from information about the machine itself.

What Attendees will learn:
AT&T Mobility transforms M2M data into actionable intelligence so you can work faster and smarter, for more efficient and effective asset and fleet management. Join the webinar and find out how!

Who should attend: CIOs / Application Developers / M2M Developers / IT Business Managers/ M2M Community decision makers, users, influencers

Register Today



Mobeen Khan,
Executive Director, AT&T

Mobeen Khan is the Executive Director of M2M Product Marketing for Advanced Mobility Solutions, a business unit of AT&T Business Solutions. His responsibilities include M2M product marketing strategy and developing AT&T’s broad M2M portfolio solutions for business and government customers of all sizes.

Dan Murphy,
VP of Marketing at Axeda

Dan Murphy is a pioneer and thought leader in the machine-to- machine (M2M) industry - and is a frequent speaker and panelist on topics such as the Internet of Things, the Axeda Machine Cloud, platform strategies and application delivery technologies. At Axeda, Dan is responsible for the global marketing organization including product marketing, marketing communications, partner marketing, and lead generation. He has over 20 years of technology marketing experience in various industries, primarily in software, security and cloud platforms with market-leading companies including Symantec, Macromedia, and PTC. Dan holds a BSME from Worcester Polytechnic Institute.


Carl Ford,
Community Developer 4GWE Crossfire Media

Carl Ford is Co-Founder of Crossfire Media focused on the impact of communication technology on consumers and industry. Carl has been highlighting the key initiatives around the advances of the Commercial Internet since the beginning. From developing Product and service strategies to moderating meetings at ETSI, Carl’s 20+ years have always focused on the impact that service cost, regulatory and marketing issues have in rolling out new services.

As a community developer for Pulvermedia, Carl developed all of the VON Conference content. As an integral part of the IP Communications community, Carl has been instrumental in helping develop various trade organizations and has advised many companies on both strategic and technical issues to satisfy the needs of these company’s customers.

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