The Low-Down on Big Data and (how CRM Fits into the Picture)

Tuesday November 20, 2012
2:00 PM ET/ 11:00 AM PT

Find out the nuts and bolts of the big data buzz and learn what’s in it for your organization. Paul Greenberg cuts through the jargon and demonstrates where the real value lies within massive amounts of mostly unstructured data.

You will learn:

  • Quality issues with Big Data
  • Technology needed to decipher different data types
  • Benefits: from predicting socio-economic trends to understanding customer patterns
Who should attend
  • Business leaders or CRM project managers seeking ways to amass, interpret and leverage your organization’s stores of customer data.

Register Today



Paul Greenberg
President, The 56 Group & Author, CRM at the Speed of Light

Paul Greenberg is President of The 56 Group, LLC, a consulting firm, focused on CRM and Social CRM strategic services. His best-selling book, CRM at the Speed of Light: Social CRM Strategy, Tools, and Techniques for Engaging Your Customers, called "the bible of the CRM industry" has been used by more than 70 universities as a primary text. Considered a thought leader in CRM, having been published in numerous industry and business publications over the years, Paul was elected to CRM magazine's CRM Hall of Fame in 2010 and is known particularly for his work on using social media and social networks in CRM as tools for customer collaboration.

Pierre Custeau
EVP, Product Management & Development Aptean

As chief technologist for the Front Office division of Aptean, Pierre is responsible for defining and executing the product strategy for the Pivotal CRM, Saratoga CRM and MarketFirst product lines, in line with the company's overall strategy and in response to customer needs and market requirements.After joining the company in 1999,Pierre went on to take on the role of VP of Consulting Services, leading the organization to enhance the services delivery methodologies and gaining valuable insights by working closely with customers to experience firsthand their unique challenges and how technology can help.


Jamie Epstein,
Web Editor TMCnet