BCN's Partner-First Model Drives Success for its Channel

BCN (News - Alert) has been named a 2025 Channel Excellence Award winner in recognition of its enduring commitment to the channel, unmatched partner support, and ability to deliver tailored technology solutions to multi-location enterprises.  With a history spanning more than 30 years, BCN’s partner-first model continues to set the standard for trust, flexibility, and performance.

Since its founding in 1994, BCN has built its entire go-to-market strategy around the indirect technology channel.  What began as a mission to provide competitively priced telecom solutions has grown into a robust partner program that serves hundreds of Technology Advisors nationwide, along with an expanding roster of international customers.  BCN’s Partner Program is designed for TAs, agents, and IT consultants who serve multi-location businesses in diverse industries, providing them the flexibility, responsiveness, and high-performance solutions needed to compete in a complex technology landscape.

BCN’s nationwide footprint covers all 50 states, complemented by an international presence that supports customers with distributed, multi-site needs.  This reach allows advisors to offer tailored managed network, internet, voice, cloud communications, and security solutions that scale seamlessly to meet client demands.

A cornerstone of BCN’s success is its commitment to partner enablement.  The company invests heavily in sales and marketing support, participating in national and regional events, trade shows, and industry conferences.  Beyond events, BCN works closely with advisors to co-develop targeted marketing campaigns, complete with co-branded collateral, digital outreach, and vertical-specific messaging.  The goal is to empower partners to win in competitive markets by providing the tools, content, and visibility they need.

Operational excellence is supported by the BCN Advisor Portal, a centralized platform that offers a single-pane-of-glass view into all customer accounts.  Advisors can track orders in real time, access detailed billing information, and manage multi-location deployments with ease.  This functionality streamlines account management and enhances transparency, making BCN one of the easiest providers to work with in the channel.

What truly sets BCN apart is its partner experience, characterized by flexibility, agility, and access to decision-makers at every stage.  From solution design to ongoing service assurance, advisors have direct engagement with subject matter experts and executives, enabling quick resolution of challenges and the delivery of tailored solutions.  This commitment is reflected in BCN’s Net Promoter Score of 65, more than double the telecom industry average.

Partners consistently highlight BCN’s integrity, transparency, and responsiveness as standout attributes of the program.  The company’s culture is built on listening to partner feedback, acting on it, and continuously evolving the program to align with partner needs.  Whether through executive access, advisory input, or proactive engagement, BCN ensures that its partners know they are valued.

With over 30 years of proven success, BCN’s Partner Program continues to be a model for trust-driven collaboration in the channel.  By combining nationwide reach, international capabilities, a diverse solutions portfolio, and a partner-first mindset, BCN delivers exceptional value for TAs and their customers, helping them grow, compete, and succeed in a rapidly changing market.