iBASIS Partners with Claro Peru to Enhance A2P Messaging Monetization

iBASIS announced a strategic partnership with Claro (News - Alert) Perú to implement an A2P (application-to-person) messaging monetization solution. This move will make the company the exclusive channel for terminating internationally originated A2P SMS traffic on Claro Perú’s network.

The A2P messaging sector, essential for businesses to connect with customers through alerts, promotions, and other automated messages, has grown significantly as enterprises seek reliable communication channels. In 2022 alone, A2P messages accounted for 96.6% of all business messaging traffic, and the global market size is projected to grow to $84.8 billion by 2029.

As per the agreement, iBASIS, a provider of communication solutions serving over 1,000 clients worldwide, will provide Claro Perú with its comprehensive Messaging Managed Services. This service funnels all international A2P SMS traffic into Claro Perú through a single, managed entry point, ensuring higher security, increased message quality, and more reliable traffic monitoring.

This partnership will also optimize Claro Perú’s messaging traffic management, enabling them to capture more revenue from the expanding A2P messaging market.

“At Claro Perú, we are delighted to collaborate with iBASIS, an industry leader recognized for its dedication to quality and optimized customer service to mobile operators,” said Mariano Orihuela Medrano, Corporate Market Director at Claro Perú. “This strategic initiative is part of our ongoing commitment to continually expand and enhance all aspects of our A2P messaging business. We focus on innovating and ensuring a high-quality and secure experience to push further adoption of the channel.”

As a part of América Móvil, Claro Perú boasts an extensive coverage area and high-quality services across the Peruvian region, enhancing the reach and impact of iBASIS’s solution.

“Claro Perú has been a catalyst for change, driving innovation and enhancing customer satisfaction. We are thrilled they have chosen iBASIS as their exclusive gateway for international A2P traffic termination. By implementing our advanced A2P SMS monetization solution, they gain control over the delivery of all international A2P SMS traffic into their network and drive SMS revenues in a sustainable manner,” says Edwin van Ierland, COO of iBASIS. “This decision aligns with our commitment to fostering sustainable A2P messaging growth and will enable Claro Perú to leverage our multi-channel monetization capabilities, including RCS, in the future.”