Digital transformation has been the big technology story of the 2020s. As more innovative devices and applications that add ease and optimization hit the market, enterprises across all industries have begun to adopt whatever technology fits their unique needs. And now, according to IDC, global spending on digital transformation is predicted to reach a staggering $6.8 trillion by 2023, as the trend is not expected to slow down anytime soon.
Organizations that have embraced this ongoing movement have improved their customer journeys, strengthened their security, and even opened up data analysis to multiple facets of their business. However, the most notable benefits from digital transformation lie related to communication and collaboration.
Digital communication/collaboration can improve and facilitate the free flow of information, increase productivity and efficiency, build a sense of community, fill employees with a strong sense of purpose, improve problem-solving, and lead to significant cost savings. Even when not leveraging remote work, digital communication/collaboration allows businesses to expand their portfolios globally, with the ability to work with partners all around the world.
Today, there is a variety of digital communication, including email, phone calls, video conferencing, and many types of instant messaging like SMS and web chats. But, with so many organizations already leveraging older forms of communication, businesses are increasingly looking for ways to seamlessly transition from older technology to the new devices.
To ease the digital transformation, some companies have created applications that integrate new cloud technology with the previous communications models, which are quickly rising in popularity as digital transformation continues to grow as well.
Recently, Ribbon Communications Inc., a global provider of real-time communications software and IP Optical networking solutions to service providers, enterprises, and critical infrastructure sectors, announced that it has strengthened its longstanding partnership with Continuant, a leading managed services company, by enabling key vertical industries to seamlessly transition to cloud-based Microsoft Teams Phone (News - Alert) System capabilities for complete communications services.
"Continuant has been a very strategic partner for Ribbon, and with the unprecedented growth and popularity of Microsoft (News - Alert) Teams, we are delighted to work closely with them to enable a dynamic communications experience that provides complete support for both full-time in office or hybrid work environments," said David Hogan, Vice President of Growth Segments for Ribbon. "Together, we are working with some of the most well-known universities, financial institutions, and manufacturing companies in the country. Many of these customers have global operations and are transitioning to deliver new communications models to their employees worldwide."
Continuant, a Microsoft Gold Partner and 2020 Microsoft Partner of the Year for Calling and Meetings for Microsoft Teams, is leveraging Ribbon's industry-leading Microsoft Teams-certified Direct Routing solutions to deliver Microsoft Teams Phone System capabilities to large universities, manufacturing companies, and financial institutions across the globe. Ribbon's Microsoft Teams Direct Routing technology enables end customers to securely connect external phone lines and use Teams as their office phone system.
"Continuant, like Ribbon, is a trusted Microsoft partner who has been a leader in deploying Microsoft-certified technology to some of the largest and most demanding enterprises," added Hogan.
In addition to providing secure IP-based voice connectivity, Ribbon's Direct Routing technology ensures interoperability so organizations can select from hundreds of carrier providers across the world. Enterprises can choose to use Teams for all their business calls or slowly migrate from a legacy PBX (News - Alert)/phone system, depending on their unique needs.
Because Teams clients work on a PC/Mac or smartphone, users can make and receive calls and collaborate from almost anywhere, on any device, staying connected and productive, regardless of where they choose to work.
"Our team of award-winning Microsoft voice solutions architects and engineers include Ribbon technology in nearly every design opportunity, from universities to global enterprises," said Jared Cullop, Director of Sales for Continuant. "Not only are Ribbon's solutions best-in-class in design and capability, but the technology allows us to provide a premium level of managed services to our customers across the globe. We can count on Ribbon's team to continually push the technology envelope and are very excited about the strategic opportunities we currently share in the pipeline."
Ribbon's Microsoft Teams Direct Routing solutions will be on display at Enterprise Connect, taking place March 21-23 in Orlando.
Edited by
Luke Bellos
