Subject:::ShoreTel CMO Offers an Update Company's Transformation - Unified Communications
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The last couple of years have been a period of significant change at ShoreTel, which two years ago installed Don Joos as CEO and embarked on a strategy to transform the company, which has become well-known over the years for its Brilliantly Simple tagline, into one that is easier to do business with - both from the perspective of its business customers and channel partners - and better positioned for growth.
Prior to Internet communications, places of business had standard working hours, usually 9-5. Now the daily grind has morphed into always on, always ready, so that businesses are forced to constantly reinvent how they collaborate and handle their workflow.
In the wide-open technology landscape, switching to a digital telephony system is slowly becoming the norm. Despite the technological advancements made in IP, there are still many businesses whose systems still rely on legacy analog systems.
A recent report by 451 Research details the evolution of traditional Intranet amongst corporate and enterprise organizations, as it enters the next-generation. This, the study notes, will happen through a social intranet exchange, which will allow for streamlined collaboration, open communication and unification across cross-functional teams in the workplace environment.
It's been about a year since Switch was launched, and while the company won't divulge how many seats the cloud-based business communications service reaches today, Vincent Paquet, vice president of product management, says it's been growing rapidly. To continue that growth, the company, which already has data centers on four continents, will put more focus on international and multinational opportunities.
One of the challenges SMBs face is not being able to access enterprise grade solutions at price points they can afford. In order to address this segment, Avaya has announced its Avaya Midmarket Select Program, designed to provide enterprise class business communications at competitively priced total cost of ownership.

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