May you live in interesting times. This wish can be viewed as a blessing or a curse. It’s a little bit of both if you’re a software developer these days.

On the one hand, with the rise of the smartphone and other mobile devices and app stores, and the rise of IP-based communications in general, there’s no shortage of opportunity to create new applications and services. On the other hand, the fragmented ecosystem means developers never know whether their creations will go viral or fizzle out, so it’s tough to figure out how much effort to dedicate to app creation and what kind of performance and scalability apps will require in the long run.

To help developers more easily and efficiently create new applications, and enable those solutions to deliver high performance, high redundancy, and be highly scalable very quickly, a company called FatCloud has delivered Fatdb, which it calls the next generation NoSQL database for Windows.

That’s the word from Doug Moring, marketing director at FatCloud.

The small, Los Angeles-based company introduced its first product in October, although its first line of code was written four or five years ago, says Moring. The company on April 23 came out with version 2.6.1 of the product, which includes changes to its licensing mechanism, a RESTful API sample project and some bug fixes.

The effort started after employees at FatCloud’s sister company, a custom software developer, grew tired of doing all the plumbing to code every time they build anything. They wanted a platform with the common underlying infrastructure in place, so they could realize quicker time to market.

So they created their own .NET (News - Alert) system with asynchronous batch processing and other features, so all developers need to do is write their own unique business logic, and that is then distributed to all their servers, Moring explains. For those that don’t want to completely abandon SQL, FatCloud offers the ability to see data within a SQL server so developers can pick out what they want to move over to the FatCloud platform.