Reinvent Telecom has been honored as a 2025 Channel Excellence Award winner, recognizing its long-standing commitment to empowering partners through a unique, ownership-driven model. With a focus on white-label and co-branded programs, Reinvent enables partners to fully own their customers, control their brand, and build high-margin recurring revenue businesses.
Founded in 2010 as a division of Saddleback Communications, Reinvent Telecom designed its channel program to meet the growing demand for high-quality cloud communications while giving partners full ownership of their customers. The program originated organically from early customer relationships and evolved into a robust white-label and co-branded offering. Today, the Reinvent Partner Program supports 160 partners across North America, including the U.S., Canada, and Puerto Rico.
Reinvent’s early adoption of VoIP and SIP trunking positioned it ahead of the curve, offering partners confidence in deploying over-the-top solutions at a time when many companies were hesitant. Over the past decade, the company has continually invested in expanding its portfolio to include UCaaS, CCaaS, video collaboration, conferencing, and Microsoft (News - Alert) Teams direct routing, all backed by a geo-redundant, carrier-grade network.
The program’s hallmark is its ownership model, which allows partners to sell under their own brand, set their own margins, and create customized service packages. This model provides significant advantages over traditional agency programs, enabling partners to control the customer experience, retain brand loyalty, and enhance the long-term value of their business. Reinvent also offers a Bring Your Own Carrier (BYOC) option, giving partners even more flexibility.
Support for partners is comprehensive, with regional managers, sales engineers, partner success specialists, and a full customer service and technical support team. The proprietary Reinvent Partner Portal serves as a complete business management platform, covering quoting, ordering, provisioning, number management, billing, commissions, and partner resources. This self-service platform streamlines operations while ensuring partners can move quickly from quote to revenue.
The program also offers competitive rates and high-margin opportunities, often exceeding 50% margins on cloud communications services. Partners benefit from low startup costs and no quotas, making it accessible to a wide range of resellers, MSPs, and telecom providers. White-label partners can fully manage regulatory compliance, taxes, and customer billing themselves, while co-branded partners can leverage Reinvent’s expertise in these areas while still retaining customer ownership.
Reliability is a core strength, with a geo-redundant infrastructure including two fully diverse central offices and additional data centers across the U.S. and Canada. In-house telco expertise ensures faster, more reliable deployments without reliance on third parties for critical services like 911, number porting, and line validation.
Partners consistently cite ownership, flexibility, high margins, and the ability to control the customer relationship as the program’s most valuable benefits. With no quotas, 99.999% uptime, and a focus on enabling partners to build recurring revenue businesses with strong exit strategy potential, the Reinvent Partner Program stands out as a stable, long-term opportunity in a rapidly evolving market.
Edited by
Erik Linask
