| Carriers must differentiate on service and application delivery as competition increases in a rapidly changing global communications market. Increasingly, the dividing lines between telecom and wireless carriers, cable operators and Internet companies are disappearing as convergence and multimedia gain traction. Traditional IVR is quickly becoming an antiquated technology as carriers move to more flexible Web Services deployment models and IP architectures that favor a web-based open standard like Voice Extensible Markup Language (Voice-XML). Voice-XML is now hailed as the industry open standard for IVR. |
