He wrote a book on social media, and then got a steak.
Frequent flier Peter Shankman, author of a book about customer service through social media, entitled “Customer Service: New Rules for a Social Media World,” may just be the expert on social CRM, but he probably didn’t expect such a delicious consequence to come out of a recent tweet he posted on Twitter (News - Alert).
Right before he took off from Tampa, Fla., Shankman tweeted to the official @Morton’s steakhouse Twitter account that he would love to have a porterhouse waiting for him upon landing at Newark Airport, as reported by Yahoo News. Little did he know that within the two and a half hours he spent in the air, Morton’s social media department, closely monitoring the Morton’s account at the time, saw the tweet, got approval to feed Shankman, and transported a freshly cooked porterhouse steak to the airport to greet him upon his arrival – served right from the hands of a tuxedo-dressed server...Read More
