BPA Featured Article

Third Party Services Help iPhone App Run Smoothly

By Kelly McGuire, TMCnet Editor
March 03, 2010

Third party remote calling and its accompanying services are essential to many industries. Devices like an iPhone (News - Alert), which is already crowded by applications, need something to tie in all the elements.

So, when I heard of the news that Poynt, a new free iPhone search app that mashes together elements of them all was released, I knew third party services would be just what the heavily used device needs.
According to cnet news, Poynt is an aggregator of third-party services encased in an attractive wrapper.
Keeping this in mind, the feature set offers a more comprehensive system that employs a calling gesture for the user, with buttons for visiting the Web site where available, calling, mapping, searching nearby, streaming movie trailers and viewing augmented reality, to lighten the operations load for the user.
“Instead of tapping to place a call, Poynt employs a calling gesture,” the report said. “As with voice search in Google (News - Alert) Mobile app, lifting the phone to your ear triggers the action.”
The necessity of a system like this is to stabilize the use of a phone for individuals, as does third party remote calling for any company. While some may say “eliminate the middle man,” I think the middle man is just what is needed to keep things in check, and have people satisfied with services.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire