The Channel

Channel Briefs

By TMC  |  January 16, 2017

Portal Allows for Customization

Gemalto (News - Alert) has introduced a customizable portal that addresses the unique software supply chain needs of its customers. Those customers are companies that sell hardware in which software is a key component, or just pure software. The Enhanced Partner Portal enables vendors using Sentinel EMS, Gemalto’s enterprise license and entitlement management back office, to offer their channel partners more insight than ever into their customers’ software deployments. One of the biggest advantages of the Enhanced Partner Portal is its customizability. “In our experience, every software vendor has unique business rules for moving goods through their distribution channel. Our approach was to give software vendors full control over defining their channel experience so we developed a channel partner portal that was 100 percent customizable in terms of branding, workflow and business rules,” said David ‎DiMillo, principal consultant with Gemalto.

OTG Joins Masergy

Master agency OTG Consulting has joined the Masergy Global Partner Program. As a result, OTG will be able to provide Masergy’s portfolio of cloud communications, hybrid networking, and managed security services to its enterprise customers.

Avaya (News - Alert) Goes to the Edge

Avaya has a new channel program called Edge with more flexibility, greater benefits, and a simplified structure. It features compensation for hardware and product sales as well as recurring services and software; five partner tracks; incentives for customer value, growth, and new product adoption; mapping of partner revenue targets and rewards based on track and geographic region; and diamond, sapphire, and emerald designation levels.

Infinera Makes It Simple

Optical technology company Infinera has launched a new partner program to that offers channel partners an application-optimized portfolio spanning access, metro, long-haul, data center interconnect and subsea networks. It is built upon the premise of simplicity.

CloudJumper Launches Portal

CloudJumper is a workspace-as-a-service solution provider. The new CloudJumper Channel Partner (News - Alert) program includes a partner portal, with access to controls that simplify management and allow for web-based quoting and ordering. Key features include partner and customer analytics and monitoring, support integration with on-demand access to existing items and the ability to open new items, financial reporting with on-demand access to detailed billing information, service discounting based on account size, pricing estimates for new accounts, onboarding support, and white label billing.

Viptela Exerts vForce

SD-WAN company Viptela’s new vForce Global Partner Program provides go-to-market support, financial incentive and training resources. Program members include Alphaserve Technologies, Daymark Solutions, Dimension Data, Fishtech Labs, Forsythe Solutions Group, Logicalis, ProSys, Teneo, Vandis, Verizon, and World Wide Technology (News - Alert).

Augury Welcomes Grundfos

Industrial Internet of Things technology company Augury has a new partnership program designed to deliver connected, self-diagnosing predictive maintenance products to OEMs. Grundfos, one of the largest pump manufacturers in the world, is the first member of the Augury Partnership Program.

Nectar Generates Partner Buzz

Unified communications network monitoring and management software company Nectar Services Corp. has launched the Network Assessment Partner Program to help enterprise customers identify partners that have been certified to leverage Nectar’s Perspective solution. It will help such customers design, deploy, and report the results of network assessments for cloud- and on premises-based UC deployments, including Microsoft (News - Alert) Skype for Business Online.

Altitude Names Channel Leader

Eric Penisson has joined Altitude Software, a global provider of omnichannel customer experience solutions, as executive vice president for business development of channels and alliances. He has 25 years of international executive management experience in telecommunications. He previously developed the Alcatel-Lucent/Xylan Networking business in the U.S., served as executive vice president of the communications business division at Alcatel-Lucent Enterprise in France, and he graduated from Ecole Nationale Superieure des Telecommunications de Paris.

Edited by Alicia Young