SIP trunking has crossed the chasm, becoming a mainstream application that’s now in high demand. We’re seeing this at Ingate where inquiries about SIP trunking translate to sales, quickly, and existing customers are reordering SIP trunking solutions in higher volume. The opportunity for cost reduction is far too compelling to ignore.
Since SIP trunking hit the scene a few years ago, deployments have evolved to meet the needs of a changing telecommunications industry. Larger deployments with higher numbers of sessions are on the rise. Today, typical deployments handle between 50 and 1,000 concurrent sessions or calls, addressing the needs of medium-to-large-sized business looking to adopt secure VoIP over SIP trunks.
Recently even these numbers have started to increase dramatically, especially among call centers adopting SIP trunking to lower costs and to easily provide for remote call agents. The cost differential between traditional telephony and VoIP is astounding – for call centers making hundreds or thousands of calls a day, the cost-savings is tremendous.
With SIP trunking, call centers can also provide customers with enterprise-class real-time services such as click-to-talk and instant messaging. This is a significant competitive advantage.
Cloud deployments are also on the rise. One Ingate customer, a data center, is deploying cloud-based SIP trunking first in Europe, then rolling it out globally. Cloud-based services are beneficial for customers that want the flexibility of serving a wide geographical market from a central location. For their clients, hosted SIP trunking is an opportunity to leverage this technology with lower startup costs, and minimized maintenance costs.
The cable industry is also providing SIP trunks to business customers. For them, SIP trunking is an expedient way to service a large market with low-cost, high-margin telephony solutions.
The fact that SIP trunking has evolved to become truly enterprise-class has fueled these kinds of deployments. Today, cable operators are installing in multi-site companies supporting thousands of SIP sessions.
Dovetailing with the surge in SIP trunking deployments is interest in WebRTC. Many industry experts agree that WebRTC and SIP trunking will go hand-in-hand. We look forward to this next evolution in telecom.
Edited by Maurice Nagle