Perhaps because developers were not impressed with this notion, Apple (News - Alert) announced a native SDK for the iPhone less than a year later. In retrospect, this turns out to have been a very good move. Apple app store revenue in 2013 was $10 billion.
The kicker is that a Cordova app doesn't need to be rewritten to go from iOS to Android (News - Alert). So, in many cases, Cordova yields apps that are just as good as native apps, but covering all the main platforms with dramatically less effort. And as HTML5 and Cordova evolve, the necessity for native apps will continue to diminish.
Michael Stanford has been an entrepreneur and strategist in VoIP for more than a decade. (Visit his blog at www.wirevolution.com.)
Edited by Maurice Nagle