Pennies from Heaven or a Cloud Raining Gold?

Enterprise View Column

Pennies from Heaven or a Cloud Raining Gold?

By Max Schroeder, SVP  |  June 04, 2012

This article originally appeared in the June 2012 issue of INTERNET TELEPHONY.

The song Pennies from Heaven was released in 1936 in the middle of the Great Depression, at a time when even copper pennies had value. Fortunately, today’s cloud solutions can rain gold on both resellers and customers alike. Resellers gain a solution sale with a recurring revenue stream and customers achieve immediate and ongoing cost reductions – a win-win for all involved.

The April Enterprise View column took a fun look at legacy technologies and paper documents, but the associated waste is really not a laughing matter. The Paperless Project is a coalition focused on how organizations work with paper and electronic content. Its home page cites several statistics from players like Gartner (News - Alert), ARMA and AIIM that quantify the enormity of the situation including:
  • 15 percent of an organization’s revenues are spent creating, managing and distributing paper.
  • 60 percent of employee time is spent working with documents.
  • 85 percent of business documents are in paper form.

Think of all the filing cabinets loaded with documents in your office wasting space and employees’ time. A scanning project could easily convert these to digital format. Combined with a full workflow strategy to digitize documents in the first place, significant savings can be realized. A fax-over-IP server solution deployed as part of a converged IP implementation, for example, can capture inbound and outbound documents digitally and fully integrate with the overall workflow strategy.

But why focus solely on paper? VoIP systems support services well beyond the capabilities of traditional TDM. Using VoIP, employees can be fully mobile, global and more productive. Support and contact center operations can save time plus improve customer satisfaction. Management requirements are also easier, reducing the load on overworked IT staffs. 

Extrapolating further, you can employ hosted cloud solutions for all of the above operations to realize even more savings. The implementation is simple, ongoing IT overhead is reduced, and the model is more secure since business continuity and DR features are automatically built in.

The choice is simple: settle for pennies or stop procrastinating, listen to your reseller and make the decision to for the gold.

Max Schroeder (News - Alert) is senior vice president of FaxCore, Inc. ( and managing director at the DPCF.

Edited by Braden Becker