Ad Agency Turns to Virtual PBX Provider Nextiva to Increase Reach

When looking to expand your company’s footprint, several key elements need to be closely analyzed including who your target audience is and what communication channels you are leveraging to attract their attention and ultimately, their business. When the Promoting Group based in sunny Los Angeles, Calif. recently realized it was in need of a way to ramp up the amount of traffic its customer’s websites were generating as well as enable them to gain access to a higher number of leads, it made the crucial decision to turn to virtual PBX provider Nextiva to stay constantly connected with its partners.

Touted as a business responsible for creating engaging online campaigns, the firm quickly came to the conclusion that voice over Internet protocol would enable it to ramp up efficiency. Enter Nextiva’s team of experienced employees who stand apart from other major companies such as Verizon or AT&T since according to Eli Natan of Promoting Group “it is virtually impossible to get an agent on the phone. Nextiva has been a partner in helping me expand the company. Anytime I need an agent on the phone, it is there within a few seconds. Any time a team member needs help setting up a certain functionality, the virtual PBX provider is training them.”

The Scottsdale, Ariz. next generation communications business matches its innovative capabilities with what it calls “Amazing Service.”  When communicating with both potential and existing customers, it strives to go above and beyond what most customers have become accustomed to, as the company makes it a focus to take time to assist users and help them to better use the system. The Nextiva approach is in fact proactive rather than reactive, and customers are continuously kept in the loop, helping to form lasting relationships.

Yaniv Masjedi, vice president of the company, told me last year, “Every single day we focus on amazing service because we know we can’t always be the innovator in the industry and the reality is customer service is key. Amazing service starts with us, as we treat each other the way we want to be treated. Nextiva is a great company to work for and this is evident when you look at customer churn, employee churn and the growth of the business.”

In addition, the quality of its VoIP platform is extremely smooth and clear and lets firms add additional extensions on-the-fly as needed. This extreme scalability is needed for a firm looking to move into uncharted territory at a rapid pace.

Hopping on board the fast moving VoIP train is important but choosing the right provider can be the vital difference between profitability and loss of revenue.