Medical Call Management Company Clarus Acquires Call Simplified

Medical messaging, once completed through the use of human agents, has significantly advanced thanks to omnichannel communications. Patients often found themselves in a black hole of voice mail if they experienced problems outside of office hours.

Medical call management company Clarus, which is owned by Graham Healthcare Capital (GHCC), recently announced that is had acquired Call Simplified, a medical call automation software company. The terms of the agreement were not disclosed. The acquisition is expected to increase Clarus's existing customer base of 8,000 providers and administrators in physician offices. Call Simplified founder Scott Reynolds will join Clarus as Head of Product.

Call Simplified offers a software-as-a-service (SaaS (News - Alert)) technology that allows patients to submit after-hour requests electronically and be automatically routed to the after-hours on-call provider, resulting in more accurate messaging and faster response times compared to voicemail-only services. The company’s web request technology allows patients and providers to bypass using a phone entirely, allowing requests to be completed three times faster.

Rich Maradik, CEO of Clarus, noted that Clarus was attracted to Call Simplified because its product complements and expands Clarus's patient call automation software.

"Clarus chose Call Simplified because Scott has done a great job with their product," he said. "It has features that, once incorporated into our existing product, enable us to grow our leadership position in call automation software for physicians' offices."

The Call Simplified acquisition will allow Clarus to quickly expand in the Southern California region, accelerating the company’s organic growth. Maradik said the company will add more than 2,000 users before the end of year.

"I am excited to be a part of Clarus and the Graham Healthcare family," Reynolds said. "Rich and his team have demonstrated their commitment to innovation in call automation technology for the physician services segment of the healthcare industry. This is an outstanding opportunity to continue to develop unique solutions that help medical professionals respond quickly and accurately to their patients' needs."

Edited by Erik Linask