Call Center Scheduling Featured Article
Regal.io Wins $38.5M Funding for Branded Customer Engagement
Alex Levin and Rebecca Greene, after building a phone sales team at Angi on traditional omnichannel contact center software, realized there was an underinvestment in outbound calling technology. This resulted in limitations on how sales and marketing teams could use the channel.
Regal.io was founded to build a new tech stack for powering calls that would provide a better customer experience and help brands drive more revenue though the channel.
Regal.io drives human intervention from brands' sales or customer service teams that converts more customers, resulting in 25% more revenue for brands using Regal.io. The company now powers more than a million conversations a month, driving over $50 million in monthly revenue for Regal.io's customers. That success for customers translated into 34% MoM revenue growth for Regal.io since launch 20 months ago.
Continuing investment into its go-to-market and engineering teams, the outbound phone and SMS sales company raised $38.5 million in Series A funding led by Emergence Capital.
Mainly targeting healthcare, insurance, lending, local services, education and subscription ecommerce businesses, Regal.io grew to more than 80 staff serving over 100 customers since launch. Among those 100-plus customers are Angi, Career Karma, Fidelity Life, RefiJet, Ro, SoFi and The Farmer's Dog.
"Regal has helped our teams massively increase revenue from customers via branded, personalized call and text message outreach — all features that our existing customer service contact center software didn't have," said Oisin Hanrahan, Angi CEO.
Regal.io is a customer engagement system that proactively triggers branded calls and texts at key moments, like when customers abandon the sign up or checkout flow. Regal.io's solution features a drag-and-drop journey builder that enables managers to trigger and personalize call and text journeys to high-intent buyers at the right moments.
The branded caller ID for cellphones changes the caller ID from unknown number to the name of the brand, so the customer knows who is calling. Regal.io’s Unified Agent Desktop gives sales teams a unified call and text message tool, and timely, intelligent information about where the customer is in the process and where they got stuck.
"Every digital brand uses a stack of one-way marketing automation tools to try and re-market to abandoned customers, and they are seeing diminishing returns in those one-way channels," said Levin, Regal.io co-founder and CEO. "Regal.io's solution leverages event-driven customer engagement to drive a conversation with a knowledgeable human at key moments."
Additionally, Regal.io raised an unannounced $3.6 million seed round bringing the total raised as of Sept. 7 to $42.1 million. Existing investors Founder Collective and Homebrew also participated in the funding and were joined by Flex Capital, Inspired Capital and Operator Collective. Executives from sales and marketing companies including Braze, HubSpot (News - Alert), Salesforce and Zoom also joined.
Edited by Erik Linask