Salesforce Announces Salesforce Easy for Simplified Sales, Service and Marketing

In today’s business environment, an ability to adapt to change is crucial. Globally, companies have been hit with a number of challenges in recent years, including a global pandemic and the resulting supply chain crisis, staffing shortages and the necessity of remote and hybrid work, inflation and changing customer expectations, to name just a few. For this reason, flexibility and adaptability are more important than ever, and to survive, companies need to build resilience into their business operations.

To address the need, CRM giant Salesforce introduced Salesforce Easy, a simplified offering for sales, service, and marketing to help customers drive fast return on investment and cut costs while providing increased adaptability. Salesforce Easy was designed to be a flexible and resilient platform, with a robust ecosystem of partner apps and services, to help businesses adapt to whatever challenges lie ahead, stay connected to their customers, and move as fast as their business needs and circumstances dictate.

The first step in the Salesforce Easy journey is a new way for customers to try, buy, and expand on Salesforce at their own pace, with self-service purchasing options and a three-click set-up that makes it easier and less expensive to grow with Salesforce as business needs evolve. The company notes that it’s a faster, easier way to manage customer relationships, build better digital experiences and gain a complete view of each customer.

“We’ve heard overwhelming feedback from our customers that their organizations need to focus and simplify their operations to build resilience and deliver immediate value to their customers,” said Kris Billmaier, senior vice president and general manager of Salesforce Easy, in a statement. “That’s why we are announcing Salesforce Easy — with the swipe of a credit card, SMBs can start seeing results fast, while larger businesses can get up and running quickly with Salesforce and then rapidly scale with the tools they need along their growth journey.”

Salesforce will be rolling out new Salesforce Easy products and solutions across marketing, commerce and analytics designed to make it easier to drive efficient growth with Salesforce.


Edited by Erik Linask