Dstny's Acquisition Enhances Customer Engagement

Customer experience is the focal point for most businesses today. In fact, the global customer experience management market size expected to grow at a 18.1% CAGR from 2022 to 2030, according to Grand View Research.

Dstny, a cloud-based business communications provider in Europe, was looking to help companies enhance their customer engagement operations across modern digital and traditional voice channels and will be able to do so after announcing the acquisition of Tactful AI, a technology start-up based in the U.K. and Egypt.

"With Tactful on board, we are not only strengthening ourselves with next-generation customer engagement technology, we are also adding an excellent team to our group," said Daan De Wever, CEO of Dstny Group.

Tactful's Unified Customer Experience Platform is an AI and data-centric solution that will empower business users to manage, engage and understand the customer journey across multiple touchpoints. The platform will include an omnichannel digital contact center, multilingual conversational chatbots and conversational analytics.

"Tactful and Dstny share the same vision to bring employees and customers together through interactive communications tools.  We both believe we can positively impact people's lives even better together," said Mohamed Elmasry, co-founder and CEO of Tactful AI.

Organizations will be able employ AI and data in their customer experience operations with minimum effort regardless of technical capacity with the no-code AI-powered automation engine.

"Our M&A strategy is all about product and revenue synergies, not cost synergies like you often see elsewhere. In that way, we grow faster as joint companies, and our customers get access to more and better products much faster," said Chris Parker, Dstny Group.

Edited by Erik Linask