Call Center Management Featured Article
Startek Adopts Verint Speech Analytics to Derive Insight
When a company carries out more than 500 million annual customer interactions, chances are good that those interactions contain an extraordinary amount of valuable customer insight. Without a good platform to parse, organize and analyze this data, however, it’s more of a burden than an effective business tool that can be used to improve the customer experience and call center metrics.
Startek is a Denver, Colorado-based provider of tech-enabled customer experience management solutions, digital transformation, and technology services. More than 43,000 Startek agents serve a broad range of customers across a variety of languages, industries and regions.
To derive better insights from the company’s more than 500 million annual customer interactions, Startek recently adopted Verint (News - Alert) Speech Analytics, which is part of Verint’s Interaction Analytics solution powered by Da Vinci AI and Analytics. The solution has enabled Startek to move away from call sampling to a more holistic approach comprised of identifying call drivers and root causes through advanced speech analytics, transcribing more than 80 percent of recorded calls to analyze emerging trends, identify areas of opportunity, and pinpoint customer concerns.
Thanks to the Verint platform, Startek has been able to achieve improved first contact resolution by four percent and enhanced quality and customer satisfaction levels to be consistently above target. Use of artificial intelligence and analytics has also eliminated the potential for inconsistency or bias in evaluation. Advanced dashboards give Startek and its customers heightened visibility and insights into category trends and term trends along with their respective call volumes. Using these dashboards, Startek can compare performance metrics from an organizational level and drill down to an agent level. Additionally, agents can better recognize their roles and performance.
“World-class customer experience relies on the right combination of people, data, and technology,” said Abhinandan Jain, chief digital officer at Startek. “Speech analytics supports agents, enabling them to focus more attention on the customer and deliver a more empathetic experience. Startek leverages Verint Speech Analytics to provide a deep understanding of the drivers behind customer calls and derive actionable insights that enable agents to deliver the best experience. In this way, the solution helps us to keep pace with changing customer needs and ensure that every call is a coaching moment that enables our agents to continue to learn and grow.”
Edited by Erik Linask