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Call Center Management Featured Article

February 25, 2022

Leading Hotel Chains Deploy Bright Pattern Contact Center Software


By Luke Bellos, Editor, Call Center Management

Global travel for business and leisure was virtually non-existent for the bulk of the pandemic. With travel restrictions easing, citizens of the world are looking to make up for lost time. This surge in travel activity is a boost to the hospitality industry, but also challenges customer servicer to meet these growing demands.  


Two leading hotel chains recently turned to Bright Pattern to deploy its omnichannel contact center software. With this support, these unnamed hospitality companies possess the ability to offer personalized customer service, AI support, and communication enhancements, providing agents with everything they need to give customers top notch traveling experiences.

"In an increasingly digital world, hospitality groups need to personalize the interactions with mobile, on-the-go customers. Hospitality groups with a large international presence need a platform that is flexible and scalable while being powerful enough to host the tools they need to personalize the customer experience," said Michael McCloskey, CEO of Bright Pattern. "Bright Pattern brings advanced personalization tools, like AI-powered agent assistance and omnichannel communications, to help hospitality companies adapt to an ever-increasingly mobile customer experience and personalize the customer experience."

A recent report from World Travel & Tourism Council and Travel.com found citizens in the U.S.,U.K., Canada, Japan and Spain plan to spend more on travel this year than they have in the past five years combined. This is an exciting opportunity for the hospitality industry, but is customer service up to the task?




Edited by Maurice Nagle



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