New Observe.AI Solution Helps Drive Successful Sales Behavior in the Contact Center

Could better visibility into your sales process increase sales? It’s a good question, as most organizations have very little insight to their sales processes. At the same time, most organizations know what sales tactics work, and which ones don’t. But without a way to formalize these successful behaviors, a lot of time gets wasted on tasks that generally don’t lead to sales.

Observe.AI calls itself an “Intelligent Workforce Platform.” The San Francisco-based company has a goal of using the power of artificial intelligence (AI) in the contact center to drive sales. This week, the company announced the launch of its new offering designed to accelerate data-driven, high-volume sales enablement for B2C organizations.

In highly competitive transactional sales landscapes, Observe.AI creates a defined path for businesses to increase sales volume and achieve breakthrough levels of productivity and performance. By delivering complete visibility into 100 percent of customer interactions – compared with the average benchmark of one to two percent – Observe.AI allows teams to pinpoint and amplify winning behaviors across their organization, enforce script adoption, conversational flow, and protocol adherence, and gain critical real-time insights into situational factors that impact the sale, according to the company.

Observe.AI says it has demonstrated the effectiveness of the new High-Volume Sales offering with multiple customers in a variety of industries, including insurance, financial services, healthcare, logistics, and cybersecurity. These early customers have been using the solution to uncover new growth opportunities, ensure consistency and quality across customer interactions, and leverage advanced behavioral analysis around both the customer and individual sales representatives.

“Observe.AI empowers teams to create a powerful, data-driven feedback loop for scalable, sustainable, and continuously improving revenue generation,” said Swapnil Jain, Co-Founder and CEO at Observe.AI, in a statement. “We’re arming sales representatives with the intelligence and behavioral insights to realize their fullest potential in driving growth. Observe.AI helps sales teams gain a deeper understanding of the customer, zero in on the right opportunities, and deliver an empathetic approach that underpins all excellent customer experiences.”

Edited by Luke Bellos