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Call Center Management Featured Article

May 20, 2021

CCaaS Solution Storm by Content Guru Is Verified Citrix-Ready


By Tracey E. Schelmetic, Call Center Management Contributor

Content Guru is a UK-based cloud communications provider that offers services in 30 countries through its cloud contact center-as-a-service solution called Storm. These services are provided both directly to customers, and via telecom partners such as Vodafone (News - Alert), KPN, and Rakuten. The Storm cloud communications solution is used by large organizations – including Britain’s National Health Service --  to enhance customer experience through omni-channel contact handling and intelligent automation. storm is device-agnostic, meaning users can log in from any device, and making it the solution of choice for any organization looking to effectively set up and manage a remote contact center.


This week, the company announced that its solution has been verified as Citrix (News - Alert) Ready.

The Citrix Ready Program is a technology partner program that helps software and hardware vendors of all types develop and integrate their products with Citrix technology for digital workspace, networking, and analytics. To become part of the program, Content Guru’s Storm completed a rigorous verification process to ensure compatibility with Citrix, providing confidence in joint solution compatibility. Essentially, the solution can be trusted to work effectively with Citrix to enable contact center agents to deliver an excellent customer experience, wherever they are based.

Through the program, a partner company’s products and solutions can gain exposure to over 400,000 Citrix customers and 10,000 Citrix resellers. Partner solutions are featured in the Citrix Ready Marketplace, a one-stop shop for customers to explore and evaluate Citrix compatible third-party products and solutions.

“As a member of the Citrix Ready program, we are able to offer customers intelligent solutions that combine storm with Citrix,” said Jay Choudry, Solutions Director at Content Guru, in a statement. “The offering clearly demonstrates our plans to work closely with trusted partners, through the Citrix Ready partner ecosystem, in order to provide the highest quality experience for our customers.”




Edited by Luke Bellos



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