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Call Center Management Featured Article

March 28, 2012

The Call Center Management Mindset


By Amanda Ciccatelli, Call Center Management Web Editor

Amidst the hectic nature of the daily call center management routine, there are important issues that may be put on the back burner. There things you, the call center manager, should do to enhance the effectiveness of your team, their interactions with customers and, the excellent customer service skills that your team must execute.


How can you find the time to pay attention to the most important issues in the call center when you have urgent tasks thrown at you all day long? How can you make sure that your daily call center schedule reflects the tasks that matter the most?

Business2community.com shares a simple test called the EYE test (Employees, Yourself, and the Experience) for call center management to apply to their activities to ensure that they stay focused on the priorities. To start the EYE test, try to make an impact in each of the three areas each day.

As a call center manager, everything you do is on the line every day when your front-line employees use their customer service skills to interact with and engage the customer. To be successful with every call, chat, e-mail, or tweet your employees have to say and do the right things, keeping the customer’s needs as the main focus of their day.

Your employees need you to be effective in their customer interaction, but they need your support, your direction, your coaching and your accountability to do so. Regardless of what is on your agenda each day, spend some time with your front-line employees, and think about something you can do to every day to make your employees successful.

Ask yourself these questions: What can I do to help my employees today? How can I advocate for my employees to make their job more effective? How can I consider my employees when given a directive from above in the organization?

As a call center manager, you play a vital role in the strategic efforts of your company. You are responsible for creating and driving brand promises and critical aspects of your company’s relationship with its customers. That means you need to focus on doing the right things all the time. It is essential that you take of yourself and make sure you are doing all of the right things before you can ever expect you employees to do the same.

Do you, as a call center manager, have a clear line of sight to the actual experience that your customer encounters with your call center on a daily basis? Are you focused every day on the customer service skills demonstrated by your front line and the ways to make the customer experience even better? If not, then all of the meetings you attend and all of those swirling fires you extinguish every day don’t mean much.

Everything that a call center manager does should be centered around the customer experience. The excellent customer experience is what creates satisfaction, loyalty and promotion bringing countless present and future dollars to your company. Are you thinking excellent customer experience? Does it feed every activity you’re involved in?

If you can apply this simple EYE Test every day, examining your activities around Employees, Yourself and the Experience, you will find yourself doing the most important tasks of call center management.





Edited by Jennifer Russell



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