This article originally appeared in the April 2012 issue of INTERNET TELEPHONY magazine.

Awareness Technologies, a provider of cloud-based security solutions, is on the lookout for channel partners. The company at ITEXPO (News - Alert) East earlier this year in Miami is launching a program for qualified partners that can host its server software themselves. Awareness Technologies already has an existing reseller program, through which partners can deliver its services under its brand or their own.

The Awareness Technologies solution is twofold. It includes an insider threat prevention platform, which monitors employees while they’re on their PCs to see what applications they’re using when and to what extent. It can also record and block their activities or specific applications. Awareness Technologies also addresses data leakage by watching where data moving, and it can block movement of that data for data loss prevention purposes.

More than 10,000 organizations from a variety of verticals use security solutions from Awareness Technologies. That includes everyone from the Department of Homeland Security to insurance agencies and print shops, says Ken Totura, chief channel officer. Totura says that in the past small businesses have not been able to afford such solutions, but with the Awareness Technologies cloud-based offer they now can. “We’ve broken that barrier,” he says.

Via the company’s partner programs, value-added resellers can offer the Awareness Technologies solution, and it’s attractive because no one else is selling this kind of thing, so it won’t cannibalize VARs’ existing services, says Totura. He adds that all Awareness Technologies partners get an online provisioning portal, so they can provision services whenever they want, can set up trial licenses, or make other additions or changes as needed.

Awareness Technologies got its start in 2002 out of Los Angeles, originally to provide software tools for national intelligence agencies. Today Awareness Technologies is a privately-owned global company listed on the Deloitte (News - Alert) 500.