Today, technology affects almost all aspects of our lives, but the most affected area has shown to be the relationship between customer and company – a relationship that has become more complicated with the increasing channels in which a customer can interact with a brand. This flexible interaction is giving the customer the power over how and when the interaction happens, so businesses must be prepared.
Microsoft (News 
- Alert) and Aspect, a provider of customer contact solutions, are offering companies Next-Generation Customer Contact. Golfbreaks.com, one of Europe's golf tour operators, selected Aspect (News - Alert) and Microsoft to integrate its customer relationship management (CRM) system, live Web chat, voice calls and email into one system in order to allow Golfbreaks to foster positive customer-company relationships.
“Technology has created an anytime, anywhere architecture for customer/brand interactions which has proved both rewarding and challenging for brands,” said Mike Sheridan (News - Alert), executive vice president of Aspect told TMCnet in an exclusive interview... Read More
