Business VoIP Featured Article

Business VoIP Gives Retrospec Bicycles a Much Better Prospective

March 18, 2013

By Jamie Epstein, Business VoIP Web Editor

Businesses throughout the globe that are looking to keep their competitive edge and drive profitability are increasingly turned to voice over Internet protocol (VoIP) to streamline operations. Retrospec Bicycles, a Los Angeles-based company that creates a variety of bicycles to ensure cyclists can have the best riding experience possible, saw firsthand the role VoIP plays when looking to enhance the customer experience and extend the reach of its target audience.


Ely Alexander, CEO of Retrospec, said in a video, “When we started, it was just me and my partner and now we have four employees in the office with us as well. We formed an alliance with business VoIP provider Nextiva about three years ago and we were very happy with it from day one. It feels just like a regular phone when you are on it but it has a lot more features.”

While there are nearly 100 business-ready functions, some of these robust capabilities include:

  • Unlimited auto attendant
  • Anonymous call rejection
  • Automatic callback
  • Busy lamp field
  • Call me now
  • Do not disturb
  • Dial-by-name directory
  • Hunt groups/priority call routing
  • Find me, follow me
  • Calling name and number delivery
  • Call number retrieval
  • NextOS Portal
  • Call waiting, three-way call, transfer, return
  • Call parking
  • Direct call pickup
  • Fax to e-mail

Being able to view important and time-sensitive message while on-the-go has proven to be a vital necessity to the bicycle shop since beginning to leverage the platform. Alexander added, “It’s really nice to have faxes come straight to my e-mail when I’m in different parts of the world for work. It’s also great that we can customize settings, change extensions and all kinds of things on the backend online."


Additionally, Nextiva has set itself apart from other VoIP providers by continuously offering a high level of support, known as “Amazing Service.” This high quality of communication enables customers to create a customer-focused user experience, with nearly 95 percent of calls being answered by the second ring. With little or no hold time at all, businesses will no longer lose leads or infuriate their customer base and can instead focus on improving operations rather than fixing the phone system.

“When we do have to call in, our company is always amazed at how spirited and educated the support team is. We are never transferred to a bunch of different people; instead it’s really easy to get the answers we need to solve problems. Retrospec Bicycles love the service, loves saving money and overall how expandable the suite is,” he concluded.

While transitioning to a VoIP portfolio is key, teaming with a provider like Nextiva who can meet your individual needs has never been as important as it is at this very moment.




Edited by Allison Boccamazzo

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