Webinars - Featured Articles

June 01, 2011

Webinar - TMC and Easylink Present Webinar on How Enterprise Organizations Can Improve Customer Experience

TMC, a global, integrated media company helping clients build communities in print, in person and online, and Easylink announced today a Webinar event, “Using Interactive Notifications to Improve the Customer Experience and Increase Revenue Opportunities,” live on Tuesday, June 21, at 2 p.m. EDT / 11 a.m. PDT.

This complimentary Webinar, sponsored by Easylink, will present an insightful look at how enterprise organizations can improve their customer interactions by utilizing a Care 2.0 methodology.In the Customer Care 2.0 era, proactive care operations using mobile technologies is essential for differentiating your company, providing a better customer experience at each point of contact, and improving business performance. Unfortunately, many companies lack the proper resources and guidance required to understand and effectively navigate the Care 2.0 landscape.

Forward-thinking organizations are implementing care-focused programs as an integral part of business operations. They have embraced the realism that greater focus on the customer experience is critical for retention, growth, branding, and ultimately -- profitability.

By utilizing multi-modal, event-triggered SMS, voice and e-mail notifications, you can proactively communicate with your customers, as well as agents, partners, and other stakeholders at specific points throughout the sales cycle. These automated communication paths drive information flow at the most appropriate times, using the customer’s preferred method of communication, and drive down costs by eliminating older, manual systems. This webinar will provide a high level overview of how a cloud-based, interactive notifications strategy utilizes event-triggered SMS, voice and email to create a personalized experience for the consumer.

This webinar will review:

  • The importance of cloud communications in today’s adaptive enterprise;
  • Drivers for adopting notifications services;
  • Increasing customer satisfaction;
  • Reducing inbound calls;
  • Converting opportunities faster;
  • Evaluating, analyzing and improving customer care;
  • How leading companies are using proactive, multi-channel campaigns – today;
  • How to eliminate the cost of disconnected internal systems;
  • How to integrate messaging into your business systems;
  • Criteria for selecting an outsourced notifications service provider.

This webinar is recommended for:

  • CIOs
  • CTOs
  • VPs and Directors, Information Technology and Services
  • VPs and Directors, Customer Service/Customer Care
  • VPs and Directors, Business Process Outsourcing
  • VPs and Directors, Service/Customer Retention
  • VPs and Directors, Telecommunications
  • Other executives responsible for customer and stakeholder communications


  • Dewey Anderson, Product Manager, Notifications Service, EasyLink Services (News - Alert) International Corporation
  • Jon Crisler, Senior Sales Director, Notifications Service, EasyLink Services International Corporation

Register now for “Using Interactive Notifications to Improve the Customer Experience and Increase Revenue Opportunities.

“TMCnet Webinars are a tremendous resource and an excellent way to provide training on highly relevant topics, and the fact that it is offered at no-cost to attendees is a huge benefit for companies as a way to educate employees without the travel expense” said Rich Tehrani, CEO, TMC (News - Alert). “Webinars are also a great way to introduce vendors to possible customers in a mutually beneficial and informative manner that often leads to productive relationships.”

For more information, please visit www.tmcnet.com.

About Easylink

EasyLink Services International Corporation is a leading global provider of on-demand electronic messaging and transaction services that help companies optimize relationships with their partners, suppliers, customers, and other stakeholders. The company provides a 100% outsourced one-stop shopping solution for both on-demand business messaging and supply chain services, creating attractive economies of scale with unparalleled quality and a single point of accountability. At the heart of our hosted services is the industry-leading EasyLink Business Integration Network, a reliable, secure, and fully redundant global infrastructure that manages millions of transactions daily for our customers.

Visit us at: www.easylink.com.

About TMCnet Webinars

TMCnet Webinars feature live, interactive presentations covering relevant topics, presented by top industry executives. Attendees watch and listen to the presentation as it happens over their computer, and have the opportunity to submit questions to the speaker(s) in real-time. The TMC Webinar program typically attracts 300 to 500 registrants per event.   

TMCnet Webinars are archived and available On-Demand for up to 18 months.

Companies interested in sponsoring their own Webinar event can contact either Jim Spangenberg (companies beginning A-P or numbers) at 203-852-6800 x211 or by email at JSpangenberg@tmcnet.com; and Joe Fabiano (companies Q-Z) at 203-852-6800 x132 or by email at JFabiano@tmcnet.com

For more information about TMCnet Webinars, please visit www.tmcnet.com/webinars.

About TMC

Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, NGN and InfoTECH Spotlight magazines. TMC is the producer of ITEXPO, the world’s leading B2B communications event. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries.  In addition, TMC runs multiple industry events: 4GWE; Smart Grid Summit; M2M Evolution; Cloud Communications Summit; Social CRM Expo; SIP Tutorial; VIPeering; Business Video Expo; CVx; Digium|Asterisk (News - Alert) World; StartupCamp; MSPAlliance MSPWorld and more!  Visit TMC Events for a complete listing and further information.

For more information about TMC, visit www.tmcnet.com.

Contact :

Jan Pierret

Marketing Manager


203-852-6800 x 228


Edited by Tammy Wolf