Webinars - Featured Articles

April 04, 2011

Webinar - How Identifying and Qualifying the Customer Can Transform Your Call Center

NORWALK, CONN. (April 4, 2011) -- TMC, a global, integrated media company helping clients build communities in print, in person and online, and TARGUSinfo (News - Alert) announced today a complimentary Webinar event, “Who’s on the Line: Identify and Value Prospects and Customers”, live onThursday, April 14, 2011 at 2:00 p.m. EDT / 11:00 a.m. PDT.  

This Webinar, sponsored by TARGUSinfo, will address how identifying and qualifying the customer or prospect on other side of the phone can transform your call center; helping drive conversion, improve operational efficiencies, and increasing revenue. At the moment of live interaction, whether handling inbound or outbound calls, does your call center agent know who they are talking to? What products they might be interested in? What cross sells or upsells they may be open to? What is their potential lifetime value to the organization? How to re-engage a non-converting caller?

In the Webinar learn how consumer intelligence enables you to:

--Understand who’s calling and instantly identify high-value prospects — frequent and big spenders

--Improve operational effectiveness by moving high-value prospects to the top of the call queue and routing them to most appropriate agent

--Boost order values by instantly pinpointing the most compelling cross-sell and upsell offers

--Decrease average handle time

--Automatically re-engage non-converting callers — within 24 hours — while their interest is still high

Special guest speaker, Ken Dawson (News - Alert) from InfoCision Management Corporation, will share case studies of companies that gained an edge over the competition by leveraging real-time identification and scoring.

Recommended for anyone utilizing the phone as a customer service or acquisition channel, including:

--Executives of B2C Companies with Call-Center Operations

--Outsourced Call Center companies focused on either customer service or acquisition

--Call Center Operations Managers

--Marketing Operations Managers

--Direct Response Marketers

Speakers:Dorean Kass, Director of Consumer Facing Markets, TARGUSinfo

Ken Dawson, Chief Marketing Officer, InfoCision (News - Alert) Management Corporation

Patrick Barnard, Senior Web Editor, TMCnet

Register now for “Who’s on the Line : Identify and Value Prospects and Customers”, live onThursday, April 14, 2011 at 2:00 PM EDT / 11:00 AM PDT.   

“TMCnet Webinars are a tremendous resource and an excellent way to provide training on highly relevant topics, and the fact that it is offered at no-cost to attendees is a huge benefit for companies as a way to educate employees without the travel expense” said Rich Tehrani, CEO, TMC (News - Alert). “Webinars are also a great way to introduce vendors to possible customers in a mutually beneficial and informative manner that often leads to productive relationships.”

For more information, please visit www.tmcnet.com.

About TMCnet Webinars

TMCnet Webinars feature live, interactive presentations covering relevant topics, presented by top industry executives. Attendees watch and listen to the presentation as it happens over their computer, and have the opportunity to submit questions to the speaker(s) in real-time. The TMC Webinar program typically attracts 300 to 500 registrants per event.   

TMCnet Webinars are archived and available On-Demand for up to 18 months.

Companies interested in sponsoring their own Webinar event can contact either Jim Spangenberg (companies beginning A-P or numbers) at 203-852-6800 x211 or by email at JSpangenberg@tmcnet.com; and Joe Fabiano (companies Q-Z) at 203-852-6800 x132 or by email at JFabiano@tmcnet.com

For more information about TMCnet Webinars, please visit www.tmcnet.com/webinars.

About TMC:

Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, NGN and InfoTECH Spotlight magazines. TMC is the producer of ITEXPO, the world’s leading B2B communications event. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries.  In addition, TMC runs multiple industry events: 4GWE; Smart Grid Summit; M2M Evolution; Cloud Communications Summit; Social CRM Expo; SIP Tutorial; VIPeering; Business Video Expo; CVx; Digium (News - Alert)|Asterisk World; StartupCamp; MSPAlliance MSPWorld and more!  Visit TMC Events for a complete listing and further information.

For more information about TMC, visit www.tmcnet.com.

Contact :
Jan Pierret
Marketing Manager
203-852-6800 x 228

TMCnet publishes expert commentary on various telecommunications, IT, call center, CRM and other technology-related topics. Are you an expert in one of these fields, and interested in having your perspective published on a site that gets several million unique visitors each month? Get in touch.

Edited by Janice McDuffee