Virtual PBX Helps Sweeten Up the Business of Apparel Candy

Keeping up-to-date with newly emerging fashion trends is a fulltime job, whether you are a man or woman; however recently, things got a whole lot sweeter for the female sex when Apparel Candy, a fully Web-based wholesale company selling women’s clothing, accessories and perfume, began to leverage Nextiva’s innovative cloud-based platform that comes complete with a virtual PBX.

In fact, it was four years ago that the company’s headquarters initially started to move away from its traditional, legacy landlines and instead began to utilize a next generation platform that could drive efficiency and profitability while simultaneously improving the customer experience.

Kam Javidzad, owner of Apparel Candy stated,”Before Nextiva, our feature set was very limited with our old phone system. With Nextiva, not only is the quality of the phone calls amazing but there are numerous features that we use on a day to day basis. I always hear my customers, they always hear what I’m saying and there’s never any issue.”

One of the most advantageous functions of the cloud-based system at the fingertips of the clothing retailer is its ability to continuously inform employees while on-the-go who is calling them and who is leaving voicemails, allowing for them to get back to the customer right away.

Javidzad added, “Not only do we offer support over the phone system but we also use it to take in a lot of our orders so it’s very crucial for our phones to be top of the line as well as the service. We have gotten problems fixed right way with Nextiva. The response time is great—we don’t have to wait around for any tickets to be issued and opened and closed—the virtual PBX provider is always there to help out.”

Last year, a report from Insight Research highlighted that the demand for additional business lines will grow at 25 percent between now and 2015, and the dollar value of these lines will grow to $1.2 billion by that 12-month period. Thus, providers of virtual PBX’s must continue to enhance the functionality seen from their offering as well as the productivity they can yield.

That is exactly what the Arizona-based firm is doing, enabling its customer base to ramp up productivity via an easy-to-use product, and it isn’t solely clothing companies that are benefitting. Recently, a separate case study was revealed that shows when the Promoting Group based in sunny Los Angeles, Calif. saw it was in need of a way to ramp up the amount of traffic its customers’ websites were generating as well as enable them to gain access to a higher number of leads, it turned to the virtual PBX provider to stay constantly connected with its partners.

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Edited by Allison Boccamazzo