Webinars - Featured Articles

June 17, 2015

Webinar - How Cloud Infrastructure Helps Optimize Business Process and People Performance


The old U.S. TV show “Let’s Make a Deal!” added to the popular culture the phrase, “What’s Behind Door #1!” It spoke, and still speaks, to the fact that we all want to know as much as possible about what we are purchasing and implementing so we can evaluate its value and exercise our judgment about possible options if we are afforded the opportunity.


The difference between the TV show and investing in new technology is that rather than blindly picking from what are presented as several options we have no prior information about, thanks in no small measure to the Internet while we may not have perfect information we do have great input for making informed decisions. We know which door to pick, or at least which doors not to select. Said in business lingo, we can greatly mitigate the risks of bad outcomes.

I bring this up in the context of the benefits of the cloud.  There is lots of information/hype about such things as moving CapEx to OpEx, letting third parties keep on top of things rather than IT departments who must man the barricades 24/7/365, providing better visibility, control and hopefully security that is more easily managed, etc.  There are also a burgeoning number of use cases to quantify cloud implementation results based on an expanding number key performance indicators (KPIs), which are accompanied by big data and sophisticated analytics with single-pane dashboards to look at “E”verything. 

All of this is well and good.  But, when was the last time you had the opportunity to not just look at use case numbers or even see a short video, but spent quality time listening to a peer who has gone through a cloud implementation and is will to share the experience and answer questions about it?  My suspicion is that it has been some time if ever. 

The good news is you have a chance to change this. You are invited to join the webinar, Staying Ahead of the Scalability Curve: How HubSpot’s (News - Alert) Cloud Infrastructure Helps Optimize Business & People Performance, to be held Tuesday, June 30, 2015 02:00 PM EDT / 11:00 AM PDT.  Join me, Jim O’Neil, CIO HubSpot and Kyle York (News - Alert), Chief Marketing Officer, Dyn for what we are calling a “fireside chat” about how HubSpot’s highly scalable cloud infrastructure from Dyn leverages the top SaaS (News - Alert) and Cloud providers to support both the HubSpot product as well as the company’s internal operations.

The emphasis of the session as the title says is on scalability. HubSpot specializes in helping business better match buyer behavior with company marketing tactics by capturing rich insights from inbound interactions. It has been on a high growth trajectory from fewer than ten employees and a handful of customers to nearly 800 employees and more than 13,500 customers in less than seven years. It needed an IT infrastructure that could scale such that its growth enabled its employees to have the right tools at the right time and its business processes with optimized for efficiency and effectiveness every step of the way.  The cloud was an obvious solution, particularly in regards to this need to scale, and it has met or exceeded expectations.

 What Jim and Kyle will be discussing includes:

  • How to stay ahead of the scalability curve through infrastructure investment
  • Determining the best cloud providers for your needs
  • 3 key infrastructure elements to invest in
  • Commonalties and differences in customer and employee needs
  • Payoffs from infrastructure optimization

This is a unique opportunity to get first-hand insights into one of the cloud’s major benefits, and have questions you might have answered by subject matter experts who have “been there and done that.” Your goal as an IT professional is to ensure there are no surprises when it comes to recommending and then executing on the case for technology investments. It is also why having clear understanding of scalability, up and down and on-demand, in a world where requirements are becoming more unpredictable and occurring at an accelerating rate, is a curve you do need to stay ahead of.    




Edited by Stefania Viscusi