Too many companies today are embarking on mobile engagement programs for customers, and they’re doing it by rehashing old routines based on more traditional channels. This is a mistake for a number of reasons. Mobile represents a new paradigm. Why not use this opportunity to build something unique?

In their first stages, mobile apps were quite static, and they had low download rates. (And even lower actual user rates). As we approach the next generation of mobile apps, it’s important to study how customers want to use their smartphones and adapt the apps to real customer behavior and wishes.

Going next-generation with mobile is no longer a choice for most businesses, particularly as the Millennial Generation gains more buying power and expects to be able to interact with companies at multiple levels via their mobile apps. Having a mobile-first customer experience strategy is no longer simply “nice to have.” In today’s digital marketplace, it should be a central pillar of your business strategy. Most companies, however, simply don’t know where to begin.

On Tuesday, Jan. 20, 2015 at 11 a.m. EST (8 a.m. PST), OpenMarket and TMC (News - Alert) will jointly present a Webinar entitled, “How Mobile is Transforming Enterprise Customer Experience.” This webinar will share practical steps for designing new and differentiating experiences that will attract and retain customers. You will see real best practice examples of how OpenMarket (News - Alert) customers have re-engineered specific touch points for mobile engagement. Attendees will learn how to fully integrate mobile messaging into your customer engagement processes, using a new approach to customer service.

Topics will include the benefits of superior customer experience, improving customer experience with mobile, how customer experience spans the entire lifecycle, using mobile messaging to improve specific customer touch points, delivering relevant content via mobile across the enterprise and how to get started with mobile. (Often the most difficult step!)

The featured speaker, Oisin Lunny, Senior Market Development Manager for OpenMarket, will help executives, managers and other customer service professionals understand how mobile engagement fits into a long-term business strategy; how mobile messaging can directly impact repeat purchases, higher customer loyalty and retention, and a better bottom line; and how companies can use mobile for more effective customer interactions and engagement.

If you don’t already have a plan for mobile customer engagement, you’re already behind. If you do have a plan but little idea how to execute it, this Webinar presents a great opportunity to learn best practices for crafting mobile customer care strategies that reflect the way customers really want to use their wireless devices to connect with companies today.

Click here for more information and to register.