Making unnecessary investments in the operation of your business is never an appealing proposition. When an investment is presented as a strategy for disaster recovery, it’s too easily relegated to the “unnecessary investment” category, assuming it will never happen.

Even if your operation isn’t in a hurricane zone or tornado alley, disasters still take place.

As much as the organization today relies on the network to support and drive operations, there is too much relying on optimal uptime. In the event of a disaster that makes it impossible to access the network as is, what’s your backup strategy?

Do you have the network duplicated offsite? Have you stored everything in the cloud so you can access from anywhere?

Perhaps yours is an organization that put a disaster recovery strategy in place when you were still using backup tapes. You always stored the backup offsite so you could easily access information up to the day before at any time. If a power outage, or worse, put you out of operation for a time, you could still access that data and even conduct business offline.

Customers may have a longer delay, but things moved a little slower back then.

When you made the move to a networked environment, you still stored data on tapes, but that backup method became inefficient and cumbersome. Over time, you abandoned the method in favor of patch backups until you had time to build out a new strategy to support a new way of doing business.

The only problem with that approach is that the time to develop that strategy has long since passed, and you still don’t have time.

Have you assessed the risks associated with not having a strategy in place to support today’s way of doing business? You likely rely on significant technology to optimize operations. It’s also likely that you know the revenue your company generates in a day. If you can’t conduct a normal business day, what is the cost to your revenue streams and your bottom line?

What will it cost you if a customer walks away because you cannot respond?

These very real risks are exactly why leading companies today have a robust disaster recovery plan in place – a plan that is updated on an annual basis to ensure all needs are readily met. To help you become such a leading company, Internap (News - Alert) has teamed with TMCnet to offer a free webinar: Navigating the Disaster Recovery Landscape. Scheduled for Thursday, April 25, 2013 at 1 PM ET / 10 AM PT, attendees will learn the impact of downtime, current trends in disaster recovery and how to evaluate roles and objectives within the organization.

If you’re ready to develop a strategy that keeps your business on the map no matter what, register for this free webinar today. All attendees will receive a complimentary copy of Justifying the Business Case for Business Technology Resiliency by Forrester (News - Alert).