March 13, 2013
Webinar - Cloud-based and SaaS Subscription Management Services Can Help Companies Attract Customers and Drive Revenue
By Laura Stotler, TMCnet Contributing Editor
When it comes to billing and subscription management, customer satisfaction and retention is still the single most important consideration. Driving and increasing revenues is also a major factor and is obviously closely tied to customer support. Today's billing software and subscription management solutions must be able to achieve both of these objectives efficiently and cost effectively.
That may seem like a logical conclusion, but it's a daunting task for many enterprises and organizations whose IT departments are already overburdened and understaffed. Many IT departments are struggling to stay on top of the latest software and networking capabilities, and are focused on more pressing matters like security and remote access. A large-scale subscription management system with all the features and capabilities that they need and that customers want just isn't on the radar for many companies, especially the ones who may need it the most.
This creates a unique opportunity for cloud service providers, particularly those who specialize in what some call the new breed of "Subscription Revenue." Offering a solution to customers that is hosted in the cloud completely removes the implementation and management headaches that may seem so daunting for enterprise customers. A cloud-based or Software-as-a-Service (SaaS (News - Alert)) subscriber management solution can help IT and financial departments better manage their recurring revenue while also improving customer experiences and even attracting new customers.
Companies like Aria (News - Alert) Systems provide a SaaS subscription commerce platform that enables companies of all sizes to capitalize on digital commerce opportunities. The solution scales as customers grow to support changing needs and offers affordable pricing and flexible billing. Aria's cloud-based subscription billing and management platform also lets customers "subscribe" to products and services to generate predictable and recurring revenue for clients. And because it is delivered through a SaaS model, clients may easily automate and manage their subscriber lifecycle.
Benefits of a SaaS or cloud-based subscription management platform include the ability to easily activate services, track customer usage, bill and accept payments accurately and offer 24/7 support and self-service options. Users may also analyze and generate reports based on their customers' activities. The end result is increased customer satisfaction as well as easy integration with clients' key network systems with minimal impact to their IT and financial operations.
Jon Gettinger, senior vice president of Marketing at Aria Systems, will be speaking at an upcoming webinar on the benefits of cloud-based and SaaS subscription management. "New Solutions Optimize Income Without Stress on IT - Managing Recurring Revenue" that will take place tomorrow at 2 p.m. EDT. The webinar will also feature Bob Harden, global director of billing software at Experian, which offers a variety of customer management services.
Edited by Jamie Epstein