May 16, 2012
Webinar - Network Assessment Services Provide a Simple and Cost Effective Value Add for MSPs
By Laura Stotler, TMCnet Contributing Editor
Managed service providers (MSPs) are continuously trying to determine the most valuable services they can provide their customers at the most affordable cost to both provider and client. Not only must a service be compelling, it must provide a rapid return on investment (ROI) and it absolutely must offer competitive differentiation in an increasingly crowded marketplace.
Offering technical support for hardware and software is no longer enough these days - it's not a market differentiator and it definitely doesn't offer your customers the peace of mind they are looking for. They want assurance that their entire network and systems are being properly maintained and managed and they want to know that backup and disaster recovery measures are in place in the event of an emergency. So how can MSPs respond to customers' needs while remaining profitable and boosting their ROI?
Network assessment is a handy tool to add to the service offering arsenal, and one that is relatively simple and cost effective to get up and running. In fact, it is one of the most important and versatile services a MSP can offer and it can be implemented inexpensively and rolled out quickly, whether or not you have an existing remote monitoring and management (RMM) offering in your portfolio.
This valuable service enables MSPs to uncover security risks and issues on clients and prospects' networks, making it a great value-add for both existing and new customers. Automated software solutions enable this process to be accomplished in minutes along with customized risk reports so that you and your customers and prospects will get a detailed overview of network vulnerabilities and areas that need improvement.
Network assessment software can collect valuable data about assets, end-user activity and network configurations to pinpoint security and productivity issues quickly and thoroughly. It may also be run quickly and without a huge number of client-side installations, making it ideal as a sales tool for new prospects. Some RMM tools require installation of monitoring agents and software all over the client's network, while network assessment solutions geared toward MSPs bypass these requirements with lightweight installation. The result is a simple and effective tool that benefits MSPs, their customers and their prospects.
The MSPAlliance, in collaboration with Mark Winter, VP of sales at RapidFire Tools, is sponsoring a webinar on the importance of network assessment services for MSPs. Registration is free, and the webinar will be held on Thursday, May 24 at 2 p.m. ET.
Edited by Brooke Neuman