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Differentiate Your Cloud Backup Offering with Vertical Market Specialization
Last week's tornadoes in Texas really highlighted the fact that disasters can occur at any time and in any place. As a business customer, you want to be ready for all types of situations and you want assurance that your data is backed up in a safe location. This presents a unique opportunity for managed services providers (MSPs) and cloud backup providers, but these companies must go the extra mile if they really want to succeed in the cloud backup business.
It's a no-brainer that existing MSPs and cloud providers would want to add backup services to their portfolios as a value-add for customers. They may already have the infrastructure in place to do just that, or perhaps they are putting together partnerships with key channel players to insure they have a redundant and fail-proof backup strategy to offer their customers and prospects. Even so, merely offering such services is not enough these days in an increasingly competitive market landscape.
To truly succeed, service providers must deal with the pricing pressures and commoditization that have occurred in the competitive MSP space. Differentiation is the best form of defense against commoditization, but companies need to be careful in planning and carrying out a defined ongoing growth strategy that will differentiate their offerings from the rest of the pack. Pursuing vertical markets has been proven to be an excellent way to differentiate and grow a cloud backup business while increasing market share.
After the Dallas-area tornadoes, cloud storage service provider Nirvanix (News - Alert) announced it was ramping up its Disaster Avoidance Program in an effort to help customers storing data at the company's data center in Dallas. The enhanced program enabled customers to move their data to other locations within the Nirvanix Cloud Storage Network free of charge. By giving their customers an easy way to access disaster recovery prevention during a challenging time, the company seized on an important vertical market opportunity.
Similarly, Toronto colocation and hosting provider 7L Networks announced it offers secure colocation cages and private colocation suites as part of their data center solutions. The expanded offerings tie into the growing data center market in the Toronto region driven by major customers like the New York Stock Exchange.
There are a number of possibilities for cloud backup providers looking to differentiate their offerings and create a niche for themselves in an increasingly commoditized marketplace. Cloud backup company Asigra, in tandem with the MSPAlliance, will be hosting a free webinar on Wednesday to offer information on differentiation as well as on overview of the many benefits of pursuing vertical markets.
"How to Successfully Differentiate Your Cloud Backup Business" will be held this Wednesday at 2 p.m. ET and attendees can register online for additional information. The webinar is geared toward MSPs, VARs, system integrators, telecom providers, cloud service providers and any organization interested in offering or obtaining cloud services.
Edited by Rich Steeves