It would seem that managed service providers (MSPs) have a world of growth opportunities open to them. They have adopted a cloud computing model and are adept at adding valuable service offerings to their portfolios in an attempt to grow their businesses and attract and maintain customers. And yet growing your MSP business isn't so simple, and many providers are discovering a number of challenges to sustaining growth and profitability in a tough economic climate.

For many MSPs, the tools that were so useful to them in launching and getting their cloud-based services off the ground just aren't cutting it in the long term. They need to find new ways to continue on their growth track while managing costs and remaining profitable. For some MSPs, leveraging mobile security and endpoint management offer an ideal opportunity for broadening service offerings while retaining value and profitability.

Incorporating mobile security and endpoint management into your service portfolio enables a number of valuable offerings. These include being able to provide aggressive service level targets that offer real-time visibility and control to customers, and rapidly growing your top line with new, value-added services.

Mobile security and endpoint management also enable improved scalability and utilization through multi-tenancy, and the ability to raise labor productivity through greater automation. These servers also leverage extensibility to enable MSPs to create their own, value-added IP offerings.

MSP CenterBeam discovered the value of incorporating these offerings into its solutions. The company focuses on providing a robust, secure infrastructure for its clients and continually evaluates and improves its offerings to meet customer demands and keep in line with changing standards.

Fiberlink Communications also successfully incorporated endpoint management and mobile security into its offerings with the MaaS360 platform, which offers complete enterprise device management through a single portal, delivered through a unique Mobility-as-a-Service (MaaS) model. Fiberlink gives companies a 360-degree view of enterprise device management, as well as the tools to secure, monitor and maintain their mobile assets.

Fiberlink and CenterBeam will speak about their experiences in growing their MSPs and remaining profitable tomorrow in a free webinar sponsored by IBM (News - Alert), MSPNews and the MSPAlliance. “Solve Challenges to Your Growth and Profitability: Case studies in mobile security and endpoint management” will take place tomorrow at 2 p.m. EST.