NORWALK, CT (February 22, 2012) -- TMC, a global, integrated media company helping clients build communities in print, in person and online, and Allegiance (News - Alert) announced today a complimentary Webinar, “The Customer Cascade: How Customer Feedback Drives Experience Design & Business Outcomes” live onThursday, February 23, 2012 at 11:00 AM or 12:00 PM MST.

This complimentary webinar, sponsored by Allegiance, will discuss how to improve business through the customer experience.

Historically, the ultimate value of customer feedback and customer experience design was measured in the movement of customer satisfaction scores.  In today’s era of accountability, however, professionals are looking for ways to tie customer feedback and customer experience design to improvements in business outcomes. 

Guest speaker Kerry Bodine, VP & Principal Analyst at Forrester Research (News - Alert), Inc., and author of the January 2012 report: "2012 Customer Experience Predictions," will outline the latest trends in using customer feedback in the experience design process, which in turn drives outcomes like increased revenue and cost savings. Presenting with Kerry is Andrew McInnes, Director of Product Marketing for Allegiance and former Forrester Analyst specializing in the customer experience industry.  

This Webinar will review:

• The new role of customer feedback in customer experience design;
• How customer experience design is driving positive business outcomes for both B2B and B2C, online, and brick and mortar businesses;
• The top customer experience trends in 2012 and how to prepare for them now.

Register now for “The Customer Cascade: How Customer Feedback Drives Experience Design & Business Outcomes” live onThursday, February 23, 2012 at 11:00 AM or 12:00 PM MST.

For more information, please visit www.tmcnet.com.

About TMC (News - Alert)

TMC, celebrating their 40^th Anniversary, is a global, integrated media company that helps clients build communities in print, in person, and online.  TMC publishes the Customer Interaction Solutions, INTERNET TELEPHONY, Next Gen Mobility and Cloud Computing (formerly InfoTECH Spotlight) magazines.  TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. TMC is the producer of ITEXPO, the world’s leading B2B communications event.  In addition, TMC runs multiple industry events: 4G Wireless Evolution; M2M Evolution; Cloud Communications Expo; SIP Tutorial 2.0:Bringing SIP to the Web; Business Video Expo; Regulatory 2.0 Workshop; DevCon5; HTML5 Summit; CVx; AstriCon; StartupCamp; MSPAlliance MSPWorld and more. Visit TMC Events for a complete listing and further information.

For more information about TMC, visit www.tmcnet.com.

Media Contact:

TMC:
Jan Pierret
Marketing Manager
TMC 
203-852-6800 x 228
[email protected]