NORWALK, CT (August 22, 2011)  TMC – a global, integrated media company helping clients build communities in print, in person and online – and Transverse – a leader in on-demand subscription billing – today announced a Webinar event, “How Cloud, SaaS and other Providers Can Profit From Subscription Billing.” The panel discussion will go live on Wednesday, September 28, 2011 at 12:00 PM EDT / 9:00 AM PDT.

The complimentary Webinar will reveal how companies building subscription businesses can move toward personal and sustainable relationships with customers, and hence toward long-term profitability and loyalty.

Yankee Group (News - Alert) (News - Alert) Analyst Susan McNeice will join Chris Couch, COO of Transverse; Susana Schwartz, former B/OSS Editor; and Chris DiMarco, TMCNet Managing Web Editor, to discuss how businesses can evolve beyond simple payment gateways toward “Dynamic Revenue Management,” which turns billing into a strategic asset capable of moving customers through the 5 levels of the “Subscription Maturity Model.” Learn how each stage moves companies toward true Personalization and micro-segmentation of customers for individualized services. “We will define the critical elements of Dynamic Revenue Management for achieving personalization and profitability,” said Transverse CEO James Messer (News - Alert) (News - Alert), referring to:

• Sophisticated, real-time rating engines;
• Rapid-fire analytics capable of converting flat data into dynamic sources of information;
• Business-friendly front-ends and dashboards that empower business users to make decisions without having to wait for IT resources to free up.

He added that participants will learn about why the on-demand, software-as-a-service model for Dynamic Revenue Management can help companies achieve personalization without multi-million-dollar price tags, vendor lock-in and integration headaches, or need for coding and management of licenses, upgrades and changes. Learn how companies of all sizes can cost-effectively rate and bill large amounts of usage events, as well as support bi-directional Advice-of-Charge and Entitlement functions, and requests from 3rd party systems.

Speakers:
Susan McNeice, vice president of Software Research at the Yankee Group 
Chris Couch, COO and co-founder of Transverse 
Susana Schwartz, Communications Director at Transverse 
Chris DiMarco, Managing Web Editor, TMC

Register now for “How Cloud, SaaS and other Providers Can Profit From Subscription Billing”, live on Wednesday, September 28, 2011 at 12:00 PM EDT /9:00 AM PDT. 

“TMCnet Webinars are a tremendous resource and an excellent way to provide training on highly relevant topics, and the fact that it is offered at no-cost to attendees is a huge benefit for companies as a way to educate employees without the travel expense” said Rich Tehrani, TMC CEO. “Webinars are also a great way to introduce vendors to possible customers in a mutually beneficial and informative manner that often leads to productive relationships.”

For more information, please visit www.tmcnet.com.

About TMCnet Webinars
TMCnet Webinars feature live, interactive presentations covering relevant topics, presented by top industry executives. Attendees watch and listen to the presentation as it happens over their computer, and have the opportunity to submit questions to the speaker(s) in real-time. The TMC Webinar program typically attracts 300 to 500 registrants per event.   

TMCnet Webinars are archived and available On-Demand for up to 18 months.

Companies interested in sponsoring their own Webinar event can contact client services at 203-852-6800 or by email at [email protected].

For more information about TMCnet Webinars, please visit www.tmcnet.com/webinars.

About Transverse
Transverse is an innovator in online billing and Dynamic Revenue Management. Its TRACT solution is the industry’s first to provide usage-aware rating, highly configurable dashboards, and rapid-fire analytics – all of which converge in a SaaS (News - Alert) (News - Alert) environment agile and flexible enough to move at the speed of innovation. TRACT helps enterprises transition from one-off interactions with customers toward ongoing, sustainable relationships for which every new configuration opens opportunity for up-sell and cross-sell.

Transverse has won numerous awards for its innovation in billing, including Gartner's (News - Alert) coveted “Cool Vendor” award, being named to the FierceWireless (News - Alert) “Fierce 15,” as a top telecom technology company and the TMC Labs Innovation Award from Customer Interaction Solutions magazine for the CRM component of blee(p). Having sharpened its metaphorical teeth on the most complicated of billing problems, Transverse has the depth of knowledge and capacity to handle any billing need.

About TMC
TMC is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, InfoTECH Spotlight and Next Gen Mobility (premiering in September 2011) magazines.  TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. 

TMC is the producer of ITEXPO, the world’s largest and best-attended IP Communications event. ITEXPO (News - Alert) West 2010 was ranked #3 on Trade Show Executive’s Fastest 50 Award List.  TMC expects to accelerate ITEXPO West’s growth by bringing the show to Austin, one of the fast-growing technology hubs in the country.  In addition, TMC runs multiple industry events: 4G Wireless Evolution; Smart Grid Summit; M2M Evolution; Cloud Communications Expo; SIP Tutorial; VIPeering; Business Video Expo; Regulatory 2.0 Workshop, DevCon5: The HTML5 Development Conference; CVx; Digium|Asterisk (News - Alert) World; StartupCamp; MSPAlliance, MSPWorld and more. Visit TMC Events for a complete listing and further information.

For more information about TMC, visit www.tmcnet.com.

Contact:
Jan Pierret
Marketing Manager
TMC 
203-852-6800 x 228
[email protected]