April 14, 2011
Webinar - Webinar Series Part II: The Value of Content in Online Communities
By Susan J. Campbell, TMCnet Contributing Editor
Have you considered the value of online communities to promote your business and extend your brand? If this is the first you have heard about this innovative opportunity to leverage a broad audience of dedicated readers, you may want to check out an upcoming educational webinar series offered by TMC (News - Alert).
The webinar series, Connect in the Cloud: How to Build an Online Community that Increases Profitability for Your Business, focuses on educating you on how to forge connections in the cloud.
It’s no secret that consumers today are wiser and pickier than ever before when it comes to receiving information. And, if you are like most companies, you have found the cloud offers innovative ways to reach your target audience through various activities related to SEO, branding and social media. The question, however, is whether or not you know how to bring it all together into one streamlined, cost-effective platform.
Register today for this webinar series and you will learn how Online Communities are growing in popularity as a powerful way for companies to bring their marketing initiatives together and position themselves as the go-to-resource for their industry group. To make them successful, Online Communities have to be targeted, content-focused and properly positioned to rank organically in search engine results as this is the primary way most people find information.
TMC is now offering you the opportunity to leverage our experience in building more than 200 successful Online Communities. We will share our unique insight with you, demonstrating how you can build a profitable, powerful Online Community. When you join our webinar series, you’ll gain insight into the 5 topics companies cite as the most important when it comes to building Online Communities.
Part I of our series aired on March 30, but you still have time to get on board for Part II: Making Your Content Count: How to Develop an Online Community that Builds Your Brand’s Reputation and Drives Sales, scheduled for Wednesday, May 25th, 2011 at 2:00pm EDT/11:00am PDT.
This second installation in the series will focus on what many argue is the most important element of Online Communities – the content. The webinar will focus on recent trends and statistics on where and how companies are investing in content marketing initiatives. A full variety of content pieces in use today will be explored and measured in terms of their effectiveness to reach the objectives of the Online Community. You’ll also learn what to do with the content once it has been developed.
If you still haven’t explored the potential in building Online Communities, this is one webinar series you won’t want to miss. Register today!
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Rich Steeves
