Knowing who the call center agent is talking to is an important element within the call center if the organization hopes to deliver optimal customer service for high quality interactions. It shouldn’t matter whether it is a live interaction, inbound or outbound calls, the agent needs to know who they are talking to, what products they may be interested in, opportunities for cross sells and upsell opportunities and the customer’s potential lifetime value to the organization.

Essentially, your agents need to know how to re-engage a non-converting caller. To help you get started, TMCnet and TargusInfo have partnered to offer a free webinar: Who’s on the Line: Identify and Value Prospects and Customers, scheduled for Thursday, April 14 at 2:00 p.m. EST / 11:00 a.m. PST.

Register now for this free webinar and you will learn how to identify and qualify the customer or prospect on the phone. When you do this, you can transform your call center by driving conversions, improving operational efficiencies and increasing overall revenue. Consumer intelligence is a valuable asset and one that can drive significant benefits.

This free event will feature a special guest speaker, Ken Dawson (News - Alert) from InfoCision Management Corporation. Dawson will be on hand to share case studies from companies that have gained an edge over their competition by leveraging real-time identification and scoring with the use of InfoCision’s (News - Alert) unique capabilities.

With consumer intelligence in place, your call center agents will be able to understand who is calling and instantly identify high-value prospects; improve operational effectiveness by moving these frequent and big spenders to the top of the call queue and route them to the most appropriate agent; boost order values by instantly identifying the most compelling cross-sell and upsell offers; decrease average handle time; and automatically re-engage non-converting callers while their interest is still high.

This event is designed specifically for anyone relying on the phone as a customer service or acquisition channel. This can include executives of B2C companies with call center operations; outsourced call center companies focused on customer service or acquisition; call center operations managers; marketing operations managers; and direct response marketers.

Register now for this free event to learn how to capitalize on the opportunities that exist within your call center. The presentation will conclude with a live Q&A if you want your questions answered directly. If you run a call center or even talk to customers on the phone, don’t miss this event!