March 15, 2011
Webinar - Webinar Offers Strategies and Plans for Success with Your Cohesive Customer Experience Management
By Susan J. Campbell, TMCnet Contributing Editor
How well does your customer service align with your customers’ expectations? You may believe you have the best customer service in the industry, but if your customers don’t agree, you won’t be able to build loyalty, improve your top line or reduce costs. Instead, you will create great opportunities for the competition to steal your base.
If you want to capture a better picture of your current customer service deliverables, it may be time to take a closer look, armed with new knowledge. Accenture and Clarabridge (News - Alert), in conjunction with TMCnet, is offering a free webinar: Cohesive Customer Experience Management: Strategies and Plans for Success.
Scheduled for Tuesday, March 29 at 2:00 PM EST / 11:00 AM PST, this webinar brings together industry experts and practitioners to discuss how organizations like yours can leverage your resources to create a cohesive customer experience management (CEM) process.
Guest speakers for this event include Paul Hagen with Forrester Research , Chris Zinner of Accenture, and Sid Banerjee (News - Alert) from Clarabridge. This group of experts will take a look at the exploding area of CEM in a webinar that will explore successful strategies, present a cross-organizational blueprint and describe the key elements for a successful start.
Register today to learn the current industry trends of the rapidly evolving CEM space; the best practices of top performing companies from across the industry; how to develop a plan to properly orchestrate all customer touchpoints; and common missteps and what it takes to succeed in today’s marketplace.
This webinar is specifically designed for customer experience teams, contact centers, customer service functional areas, marketing professionals, individuals responsible for tracking loyalty and satisfaction rates, researchers and analysts responsible for voice of the customer projects.
You can’t afford to wait until your customer churn rates increase or your sales revenues fall to take a closer look at your cohesive customer experience management. Register today for this free event and learn how you can take a proactive approach to successfully managing the customer experience.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Janice McDuffee
