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Last year's report from Gartner stated that the midsize and large enterprise unified communications (UC) market was in the early mainstream adoption phase. Scarcely 12 months later, this year's Gartner Magic Quadrant for Unified Communications 2015 reports describes the market as being mature; however product capabilities, market focus and vendor strengths vary.
The world hasn't actually gotten any smaller in the digital age. Quite the contrary, it is we who have grown, or at least our reach which has expanded, thanks to the undeniable power of modern communication technology. And while the ability to communicate across borders and over oceans is no longer novel, the speed at which this communication occurs, and the quality of the interactions, is, and always will be mind-boggling. No place is this more apparent than the work place.
So you've invested in a video conferencing platform: it's great for allowing employees at remote offices to meet in a more personal way, or to conduct training sessions. That's probably why you invested in it in the first place. But videoconferencing, which is becoming more affordable and flexible, thanks to cloud-based solutions, can be much more than a visual, live interoffice memo. Many companies are finding creative ways to use it in their sales and marketing efforts.
The 'next' generation has reached its destination. Those of us born between the 1980's and early 2000's are no longer the future - we are the now. No longer can we talk about what will need to be done when we become the dominating generation when most of us are in the workforce and make up the largest demographic of consumers.
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