Phoenix, Arizona-based Nextiva provides hosted VoIP solutions that allow small businesses to attain the benefits of VoIP technology at an affordable cost.
Connect360, the company’s virtual PBX (News
) solution, not only offers advanced features and flexibility, but also makes it possible for businesses of any size or budget to benefit from VoIP, since there is no need to purchase expensive equipment.
Focusing on the importance of the virtual PBX for small businesses, Nextiva’s Yaniv Masjedi said during a recent TMCnet podcast
, “Regardless of industry, these days, consumers have a lot of choices, so the competition is out there – and if you’re a business owner, first impressions mean everything.”
With a virtual PBX phone system, Masjedi said, it’s possible to have the appearance of a much larger business – whether you’re a multi-location company with hundreds of employees across the country or just a one person operation out of the home.
“Consumers get the impression they’re dealing with an established, reputable company,” Masjedi said.
In addition to these benefits for the small business user, Masjedi also noted that the virtual PBX allows owners to manage their calls better.
“If someone calls the toll free number, callers are greeted by an auto attendant and then transferred to the appropriate department,” Masjedi explained.
Also included with the company’s virtual PBX is a find-me-follow-me feature that ensures calls are never missed.
“These days, businesses can not afford to loose inbound calls,” Masjedi said.
“Callers are able to reach the business owner or a representative of the company, regardless of where your located – in the office, at home, on the road -our system will find you.”
Stefania Viscusi is an assignment editor for TMCnet, covering voice and Voice over IP technologies. She also oversees production of TMCnet's e-Newsletters in the areas of Internet telephony and speech technology. To read more of Stefania's articles, please visit her columnist page.
Edited by Stefania Viscusi