BPA Featured Article

How Customer Satisfaction Surveys Can Increase Your Business

By Juliana Kenny, TMCnet Managing Editor
September 24, 2010

They might seem a little outdated, but customer satisfaction surveys are far from useless. In fact, BPA Quality has built a whole system around utilizing information from customer satisfaction surveys to increase a business’ sales and efficiency.

The BPABuilder.Customer Satisfaction Surveys system conducts surveys of a business’ customers through email, phone, face-to-face, or snail mail, and then turns the information around to provide feedback that will enable the business to react to it efficiently. BPA provides the company “with the reasons behind the perceptions and actionable data that can be used to stay on the cutting edge.”

If you want to obtain opinion data directly from your customer base, the BPA tool is right for you. It also allows you to sync with BPABuilder.Remote Call Monitoring system or other existing Quality program. Driving your business’ improvement through the eyes of the customer, these call monitoring and customer satisfaction services can simplify the process of storing, analyzing, and reporting on data.

BPABuilder can also allow a business to match up its CSAT data with its internal Quality Efforts by becoming the central data and reporting area for all the customer experience data. In a recent article from Susan Campbell for TMC (News - Alert), she noted, “One of the most recent additions to the monitoring space where BPA Quality is concerned includes the far reaching spaces of the social networking phenomenon.” BPA Quality can even help your businesses take social media feedback, and turn it around to improve your business’ processes.

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Juliana Kenny