Thousands of communications service provider now rely on the channel to sell backup, security, unified communications, VoIP services, and more. But getting the most value out of your channel partners requires some work.

You need to provide your channel partners with the information and tools that make it easy and rewarding for them to sell your solutions. That includes making sure you have a well-defined value proposition, that you communicate that to your channel partners, and that your channel partners can communicate it to their customers and prospects.

There are a variety of more specific things businesses should do as part of their PRM, or partner relationship management, efforts. Mindmatrix CEO Harbinder Khera will discuss several of them during the upcoming webinar titled “Driving Partner Engagement Using PRM and Sales Enablement Technologies”.

This online event will take place Wednesday, Sept. 12 at 11am PT/ 2pm ET. During it, Khera will lay out a seven-step game plan to drive partner engagement using PRM and partner sales enablement technologies.

Khera is a 20-year veteran of the marketing automation and sales enablement space. He’s done IT consulting for such major companies as Citibank, IBM, Nationwide Insurance, Siemens, Southwest Airlines, and Sprint (News - Alert) PCS.

As for Mindmatrix, it provides sales enablement software that provides users with the content that allows them to more effectively market and sell solutions.

So if you’re a CEO or chief strategy officer at a supplier that relies on the channel for all or part of your go-to-market strategy, you should consider attending this webinar. Senior and mid-level executives in channel partner marketing, management, and sales should also add this online event to their calendars.

For more information, and to register, click here.