Technology hype often creates expectations that don’t match up with reality. But RingCentral (News - Alert) wants you to know that it is possible for organizations to deliver omnichannel, personalized customer experiences today, and that its cloud contact center solution can enable that.

The company will be discussing the details Tuesday, June 5 during its webinar titled “Achieve Perfect Harmony with a Collaborative Contact Center”. This event will take place 1 p.m. Eastern, 10 a.m. Pacific.

Brian Solis, analyst with the Altimeter Group, a Prophet company, and John Finch, AVP for contact center product marketing at RingCentral, are the featured speakers for this online event.

During the webinar, attendees will learn about:

• Challenges facing contact centers 2.0 

• How contact centers and customer experience drive competitive advantage, and

• Trends shaping the future of call center transformation

Contact center research and consulting specialist Sheila McGee-Smith in a recent RingCentral blog wrote “in 1999, virtually all call center solutions were sold in conjunction with a PBX (News - Alert) system. In my opinion, like the call center market 20 years ago, we are entering a phase of CCaaS growth where a higher proportion of companies will choose to source their contact center solutions from the same suppliers they work with for enterprise communications and collaboration.”

In addition to providing contact center solutions, RingCentral is a leader in the unified communications as a service arena. Gartner has named RingCentral a UCaaS Magic Quadrant Leader. IHS (News - Alert) Market says RingCentral is the No. 1 UCaaS provider in North America. And Synergy Research Group recognized RingCentral of the top-ranked cloud communications provider worldwide in terms of revenue and subscriber seats.

“UCaaS combines phone service, video conferencing, team messaging, SMS, fax, and other communications tools on a single integrated cloud platform. It is designed to be accessed from any device – desktops, laptop/tablets, or mobile phones,” RingCentral recently blogged. “Unifying communications in the cloud offers a wealth of benefits for workers and businesses in terms of productivity, ease of use, economic value, flexibility, and security. Because UCaaS is cloud-based, it enables businesses and IT departments to save money and achieve greater scalability, security, and reliability from business communications. Other benefits of the cloud: you don’t have to procure space for hardware, worry about energy bills, or configure and manage your communications environment.”